, you may be correct, but since it was originally marketed that way and still is , its moot to correct it given the context people are going to relate it in.
I think they were called 30%/49% lower than stock, not a "30% reduction". You are the first person I have seen come up with those numbers, so I guess it worked for the masses
Rick should have selected low range when he drove my 110 :D. A puma will give somewhat of a feel, but the different engine and gearbox are going to throw that out as well.

