So bear in mind I would usually walk into the combustion chamber to do this but the standards are the same, so the principles should be the same.
The crud is usually “oily” deposits from the combustion process. A light clean with a scotchbrite and metho will take these off, if it’s got a lot of corrosion you may need wet and dry, but you want clean metal.
Look at the electrical connection from the rod to the wire make sure it’s free from corrosion. For me it was always a lug and a couple of nuts threaded onto the rod.
Wipe down the insulator as well but if this was the problem it would usually fail prechecks and not light.
Lastly if the rod or the burner has moved there may not be enough flame on the rod to get a “connection” So check that it’s in the blue / orange part of the flame.
Cheers Glen

