Thread: Project Icon Whats it Mean For Puma Parts etc. Who will trade up to the "Icon" ?

Unless I've missed the press release, we don't even know for sure what Project Icon will be!
Has use of that particular motor been confirmed? Will it definately be independently suspended?

I think LR should put portal hubs on the disco chassis

Sounds good Mark... D4 chassis and interior with a Defender body and portal hubs... oh and how about an electronics bypass for easy upgrades while offroading

Hmmm I'll bet they only cost about $90,000+ too.

The last report I looked at, indicated that project Icon had been dropped and Land Rover were looking for a different platform instead of the Disco 3 or 4 of project Icon. IIRC the disco platform was not adaptable enough or would result in too high a weight for the range of wheelbase/vehicle options wanted for the Defender replacement.

So who knows what suspension or engine it will have? AFAIK it is still not decided.

That last report I saw also indicated it may use the electric rear axle Land Rover has been developing

oh and i just wish i was able to tell you that the 3.6tdv8 is goning to be no more,, and a new 4L ttdv8

i would tell you that but then il have to kill you

I think it will mean increased resale value for "old school" Defenders. While this didn't happen with Range Rover classics, it has happened with older Land Cruisers - FJ40 types.

Like the older cruisers, I think a lot of components will no longer be copyrighted, so we may see aftermarket suppliers of all parts, including panels. Being Land Rovers, I think we should bypass the fibreglass, and go for Kevlar replacement panels. Again, this hasn't happened with the RRC, as you can't buy interior trim parts anymore, but I hope the Defender will be like the early jeeps, in that all sorts of people will continue to manufacture replacement parts for them.

As for the project icon vehicle, last I read it was a company priority. Being Land Rover, they run the risk of either under engineering it (think Freelander 1) or over engineering it (think D3) and pushing the price beyond the utilitarian buyer (think of how few civilian G-Wagens have been sold).

Personally, I'd like to see a short bonneted (Forward Control) version with such utilitarian options as 12 seater, ambulance, camper, cargo vehicle. A bit like how the Mercedes Sprinter (or similar) has replaced the F100 type of light truck as the main commercial vehicle configuration.

That would also be a good way to bring weight down, as the vehicles total capacity, in relation to it's size would increase.

to be honest I would of thought with current issues of the puma and expenditure that must have gone on I thought they would of canned the defender all together

Originally Posted by dullbird

to be honest I would of thought with current issues of the puma and expenditure that must have gone on I thought they would of canned the defender all together

Dullbird you are talking of land rover here, as if mate, they are not one to worry about current customers issues, when they have potential new customers to annoy with the latest greatest incarnation of the marque lol.