Thread: Dear Mr New Defender Developer Guy

The sad thing with Land Rover is the vehicle they could have, if they listened to their customers, would be absolutely fantastic.

Originally Posted by stealth

The sad thing with Land Rover is the vehicle they could have, if they listened to their customers, would be absolutely fantastic.

Absolutely, they could improve the product so much and retain the niche.

The other sad thing is that they're redesigning the Defender into what appears to me to be for a completely different target market, as opposed to producing a new vehicle for that market, and designing a quality modern modular commercial vehicle in the next Defender.

The other thing I have heard people say is that what Land Rover should do is, once they have designed them, give them to the Japanese to build.

The Japs did start building them - that's how we got Patrols and LandCruisers, after some evolution, or devolution.

The dribbling, moronic, black-skivvy-wearing, designer undies, computer-loving, indoors-living, marketing-driven, urban fashion, soft-handed, heads-stuck-up-bums idiots who run Land-Rover these days should actually support the Defender instead of hiding it out the back with the skip bins, and then maybe their sales wouldn't be so pathetic.

"Look, Nigel, we only sold twelve Defenders worldwide in the last year."
"That's it. There's no demand. Kill it soon . . . by the way, what was the advertising budget for it?"
"We took some change from the coffee fund at head office."

I've been designing an improved Defender for years, but simply keep coming back to the original design, just with some improvements.

Originally Posted by Davo

The Japs did start building them - that's how we got Patrols and LandCruisers, after some evolution, or devolution.

The dribbling, moronic, black-skivvy-wearing, designer undies, computer-loving, indoors-living, marketing-driven, urban fashion, soft-handed, heads-stuck-up-bums idiots who run Land-Rover these days should actually support the Defender instead of hiding it out the back with the skip bins, and then maybe their sales wouldn't be so pathetic.

"Look, Nigel, we only sold twelve Defenders worldwide in the last year."
"That's it. There's no demand. Kill it soon . . . by the way, what was the advertising budget for it?"
"We took some change from the coffee fund at head office."

I've been designing an improved Defender for years, but simply keep coming back to the original design, just with some improvements.

Here Here! Not a truer word has been said ( except they sold 13 as I bought one recently too ) These pillicks seem to think that it will survive on it's past, which it wont. It still amazes me that in all the advertising its push to the rear of any pictures and does not even rate a mention when up to the 70's when the Rangie was introduced, it's predecessor was their bread and butter. I think the main problem is none of these gooseberries in Land Rover have probably never driven one as it's beneath them to bee seen in anything other than a Rangie or Disco and as for the new concept DC100, it's a bloody hairdressers car!

Bloody computers, duplicating what I say, duplicating what I say!

Considering the overall use of vehicles nowadays...

The reality of their uses... Not those who dream....

Considering the company is a business, out to make a profit - by making vehicles - not making vehicles and hoping for a profit.

And considering that almost any current 4wd on the market can, and do go exactly where the Defender pilots go as well.... Leads itself to indicate that the market is correct and that Defenders time - in its current form - is done.

Skuilnaam

Originally Posted by ezyrama

Here Here! Not a truer word has been said ( except they sold 13 as I bought one recently too ) These pillicks seem to think that it will survive on it's past, which it wont. It still amazes me that in all the advertising its push to the rear of any pictures and does not even rate a mention when up to the 70's when the Rangie was introduced, it was their bread and butter. I think the main problem is none of these gooseberries in Land Rover have probably never driven one as it's beneath them to be seen in anything other than a Rangie or Disco and as for the new concept DC100, it's a bloody hairdressers car!

It was their bread and butter... But so was Coal mining for the UK....
So were 34cm CRT TVs for Sanyo, PYE etc...

(Poor model to use for reference)

And a Disco 4 will - and has - out driven a Defender in real world situations... And with much higher levels of occupant comfort and safety...

The only limiting factor - People dont want to bend up a $75k+ vehicle as often...

I love Defenders - had them.. I have a soft spot for them...

But like GTs and Monaros of old - Sweet memories...