The thermal conductivity of materials is measured as a K value.  Watts x metre.  Which is actually w per metre squared per metre thickness.
Lower values are better insulators.
From there, to account for insulating thickness, you divide the K value by the thickness and that gives you watts per square metre (u) of material per degree of heat difference.  The often referenced R value is 1/U.  Lower U (hence higher R) are better insulators.
K value for bitumen, 0.17.  
Thermal Conductivity of some common Materials and Gases
K value for EVA foam, 0.033  
Polyethylene and EVA Foams
So for equal thickness, EVA foam is ~5 times better.
But we aren't talking equal thickness, we're comparing 1mm of bitumen to at least 6mm of EVA foam.
Bitumen:  0.17/0.001 = 170 watts per degree of heat difference per m^2.
EVA Foam: 0.033/0.006 = 5.5 watts per degree of heat difference per m^2.
As a thermal insulator, 6mm of EVA foam is (170/5.5 =) 31 times better than 1mm of bitumen.
With EVA foam you'd have saved heaps, had a quieter vehicle and a far cooler one.
BTW, you don't want to bond your insulating materials as that greatly reduces the thermal and acoustic properties.  Every air gap is worth an R value (1/u value) of ~0.2 for thermal insulation.
Bookmarks