Thread: All discussions relating to the Defenders end of production

Originally Posted by EastFreo

I am sowing the seeds for my wife to replace her Volvo XC60 with the new Defender!

You can do that now, it's called Discovery Sport.

Originally Posted by MrLandy

You can do that now, it's called Discovery Sport.

To be honest I am not entirely taken with it. The rear somehow misses the mark for me. my wife was quite keen on the Evoke but it is a tad small so the new Discovery may be a contender. But I will continue to plug away on the new Defender so we can have one of the last of your old style and one of the first new ones!

I reckon you're a good chance at sound long term investment with that Strategy.

Originally Posted by cuppabillytea

I reckon you're a good chance at sound long term investment with that Strategy.

yes, brilliant! Invest the money you were planning to spend on a new Defender...

Originally Posted by MrLandy

yes, it's a massive opportunity for Land Rover to regain the heavy duty work vehicle sector! But will they??

IMHO, they will not be interested in doing that, because that is a VERY competitive part of the market, and IMHO JLR will not be willing, or feel the need, or indeed, actually be able, to compete,....based on price.
Quite simply, I don't believe that Defender will ever be the market leader that it once was, because when it was, there was nowhere near the competition of makes or pricing that exists today.
Pickles.

Originally Posted by MrLandy

A $30K Defender dual cab? I doubt it.

There are not to many 4x4 dual cabs at that price.

And no doubt if LR made one it would have all the whistles and bells,and lead the market in many areas,they don't do things in halves.

For $30k,a doubt it.

When you consider the price of the top of the range Ranger, Hilux etc I don't see why Land Rover can't compete in that market. Don't forget they won't be building a 2wd budget 2dr cab chassis so they won't be seeking to enter the bottom of the ute market.

They've also stated they intend to sell in the US and the new Defender will be a volume seller which will reduce manufacturing costs enabling them to be more price competitive.

Gee, this subject has been chewed over,

Firstly, they have to make a decision Commercial/Military or Recreational/Private. They have the latter well covered, and could always do a poverty pack D4 to stretch the range.

Now look at Defender, Toyota 70 series, MB G wagon, Nissan Patrol, etc, apart from the new Aluminium F100, what modern post 2000 design is there? To me that's a huge niche globally. And i deliberately do not include the car like dual cabs in this segment.