Thanks folks, for all the tips. ,!  Quite a few things to consider.
My driving is primarily a 40km round trip commute about 90km/hr on flowing Tarmac country roads, in central Vic.  So perfect conditions for any car. Then some light farm work on a hilly property, light towing, horse floats, nothing too serious. Off-road will be some Vic touring with my young family - not experienced at that ..yet. 
I like the sound of the drawer...
Then you have your picnic stuff, blankets, first aid etc on board and tucked away
I was thinking of specifying the LR spec driving lights. But are these LED upgrades amazing. ? 
Big choices here, and lots of opinions, start here 
HID-Lightsdownunder - HID - Lightsdownunder
Will leave suspension stuff etc for after warranty I think. 
Thanks for the tip on the front mudguards and wheel carrier upgrade. I quite like the checkerplate look....will have a further look. 
Rijidij wheel carrier, and mammouth checkerplate, although factory will save some hassle
Certainly like the idea of sound isolation and insulating from heat (after the 2a!!). Will look more into recommendations for how to do this on the forum...
People have had good results with exhaust insulation wrap, as it is so close to the transmission. Eliminate at source effectively
How did you rust-guard? (Helps with stone noise too?? Or is that a mis-read) You recon its necessary in Victoria away from the Coast? 
Cheers
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