Thread: Who else has ordered a limited edition?

Originally Posted by Is Vic There

Well that's what I thought!
Its now heading to Port Kimble!
Don't know where it will stop after that but if it stops in Sydney then Newcastle it will only turn up in Brisbane early part of December!

Don't worry it's only Port Kembla before Brisbane. That's where all the NSW vehicles are off-loaded.

Cheers,
Jon

Originally Posted by MrLandy

.....the number of 'would be mind blowing stupidity not to's' in the world is mind blowing.

Like why wouldn't Land Rover build a vehicle aimed at the global mining industry?

Like how could Land Rover let its legendary defence contracts expire due to no new vehicle suitable?

Like why wouldn't Land Rover build a new 4WD work truck and 4WD van range to compete with Toyota & VW?

Oh the mythical new Defender I hear you say? It's mind blowingly obvious! But it doesn't exist... Yet.

These post-limited edition old new Defenders are just as mythical.

Now can we get back to more pics from you lucky few who actually have real limited edition Defenders? I'm living vicariously and I need nourishment! 👹

The answers to all your questions where that Ford wouldn't let them. It didn't fit in with their world view. If you look at them from Ford's point of view they weren't stupid decisions, just ones we didn't like.

Besides they didn't exactly cover themselves in glory with their last defence contract.

Cheers,
Jon

Sure, but problem is that Ford haven't built a vehicle that matches the above applications either. No one has, except apparently Mercedes G Wagon, Defenders benchmark. Though I can't see many G wagons on mine sites or in paddocks.

Originally Posted by Is Vic There

Well that's what I thought!
Its now heading to Port Kimble!
Don't know where it will stop after that but if it stops in Sydney then Newcastle it will only turn up in Brisbane early part of December!

All car ships with cars for Sydney now go to port Kembla. It won't go to New Castle, so it looks as though it could be sooner than you think.
Cheers, Billy.

Funny how you can track the ship online but not steer it. 🙃

Originally Posted by kogvos

You've never worked for a big company, have you.

Worked for the NHS, probably the largest employer in the UK.

Originally Posted by Pickles2

"20,000 military contract"???!!!!.....Perhaps you could tell me how long it has been sinse the Defender has been the subject of such an order?
Anyway, there's under two months for Defender to finish,...so we'll soon see who's correct.
Pickles.

Its been said, that if the tooling goes to India, then they well be a large military land rover contract.

Would also be stupid not to continue selling to all those markets in the world that don't give a toss about Euro 6/7/8 etc.

So no hope of them ever coming back here.

Originally Posted by MrLandy

Sure, but problem is that Ford haven't built a vehicle that matches the above applications either. No one has, except apparently Mercedes G Wagon, Defenders benchmark. Though I can't see many G wagons on mine sites or in paddocks.

Ford would argue they have the F trucks, which apparently do pretty well in the US. Unfortunately we live in that minor market known as the rest of the world.

The G wagen is a good example. Small volume, niche manufacturer and way too expensive to be used for what its designed for, except by the military.

As for Defence contracts, LRs last contract (the UK Wolfs) was a disaster. Ford didn't want to know about that market and stopped LR bidding on the Perentie replacements.

I don't think Ford cared too much about LR, or PAG, despite investing heavily to develop the Disco 3. PAG was Jac Nasser's baby - look how quickly they got rid of it when they gave him the flick. Anyway Ford have gone now so they can get back to building real Land Rovers.

Unfortunately what I think you want the new Defender to be ignores the commercial reality. Sales of traditional Land Rovers have been dwindling since the '80s. Even in their biggest market, British farmers, they've been losing sales to Japanese utes as people have been willing to trade load carrying ability and strength for more creature comforts. Even the mining market is going this way. Add to this the increasingly restrictive regulations in LR's major markets and we'll never see a vehicle like the current Defender again.

For the new Defender to be sucessful it will need to have much broader market appeal than the current model. I think the markets you have identified are important, but it cannot ignore the recreational market either.

Cheers,
Jon