Thread: Defenders on "Car Sales."

Originally Posted by MrLandy

That's great to hear Pickles. Although I understand that ULR have just been sold to new owners. Hopefully this doesn't mean the care factor changes.

I recently took my Defender to ULR for a warranty service, because I'd had bad service from another dealer (where I purchased the vehicle). They were much better, but I had to return after the service because they hadn't completed properly. To their credit they they remedied this immediately and were apologetic. I will go back there for service under warranty if I'm in Melbourne at the time.

Some individual dealers may be great and given your experience I wish I'd purchased mine from ULR. But it's the overall culture of Land Rover that says 'end of Defender' to me. I think they're totally caught up in the luxury 'image of adventure' as a company, rather than the reality of what the end users (their customers) of 4X4 vehicles need. No doubt it's totally frustrating for the dealers who care about Defenders too, but sitting in the showroom at ULR, waiting for the service to be completed was an intimidating experience, no one in the showroom at the the time was remotely interested in Defenders and with nothing else available under $100K and most over $200K! and the magazines on the table were mostly for super yachts!

Defender is finished and prices will continue to rise for good examples. Unfortunately, I think they too will be beyond the reach of financial mere mortals like us. Icons are rare in the world and Defender is now a rare icon. I doubt that whatever comes next will be iconic, especially if as everyone keeps saying it must appeal to the mass market. Mass market = bland.

ULR,.."New Ownership"?....spot on,...MCL too. I hope it won't affect customer service!
What do you mean by "Defender Is Finished"....Are you saying that there will never be another vehicle from JLR called "Defender"?
Pickles.

Originally Posted by Pickles2

ULR,.."New Ownership"?....spot on,...MCL too. I hope it won't affect customer service!
What do you mean by "Defender Is Finished"....Are you saying that there will never be another vehicle from JLR called "Defender"?
Pickles.

Yes I'm not convinced there will ever be another Defender. It's no longer Land Rovers market. ...Or if something new is called Defender it won't be worthy because it will be a nostalgic urban play truck; a pale imitation, either in the style of Jeep Wrangler, or a mid duty dual cab ute based sheep. I also very much doubt that the Defence force will be interested, so it would make a mockery.

As always, I hope I'm wrong, but the evidence doesn't add up IMO. 2018 isn't even confirmed. But I reckon all this does add up to continuing high prices for second hand Defenders.

I'm hopeful that LR will see that there is always room for simple (relatively speaking... They can never be truly simple with modern safety requirements etc) trucks with dashes with big buttons and knobs that don't pop out of things but rather stay put. There is a place for things where the only servo motors are in the blend motors and maybe in the under bonnet area. Don't underestimate LR. They are the masters of ingenuity and they can turn that skill to something more than a card board cut out with the load capacity of a few surfboards like a Wrangler.

Cheers

Originally Posted by MrLandy

Yes I'm not convinced there will ever be another Defender. It's no longer Land Rovers market. ...Or if something new is called Defender it won't be worthy because it will be a nostalgic urban play truck; a pale imitation, either in the style of Jeep Wrangler, or a mid duty dual cab ute based sheep. I also very much doubt that the Defence force will be interested, so it would make a mockery.

As always, I hope I'm wrong, but the evidence doesn't add up IMO. 2018 isn't even confirmed. But I reckon all this does add up to continuing high prices for second hand Defenders.

The question I asked was, "Do you think there will be another Defender"?
You have given me the impression that you say that there will NOT be,...another Defender.
So, to be clear,....Is that what you're saying, and I quote, (your words), "There will NOT be another defender"?
A "yes" or "No" will suffice.
Pickles.

The heritage edition marked the end of production of the Land Rover Defender. The fanfare, the celebrities, the big sand drawing. Defender is finished.

...So, no Pickles. As I've said many times, there will not be another Defender IMO.

Which, in the context of this thread, is why Defender prices are rising so much.

Originally Posted by MrLandy

The heritage edition marked the end of production of the Land Rover Defender. The fanfare, the celebrities, the big sand drawing. Defender is finished.

...So, no Pickles. As I've said many times, there will not be another Defender IMO.

Which, in the context of this thread, is why Defender prices are rising so much.

There is definitely a completely new vehicle coming from JLR,whether it is even called a Defender,who knows,but it will be a replacement for the Defender.

And whether it looks or is the same class as the old Defender,who knows.

All speculation,we will all have to be patient and wait.

In the latest LROI John Pearson said he was told by a JLR insider recently that the new Defender would be delayed until 2020 after the directors rejected the proposal as being too much like a Range Rover and told the designers to come up with something more like a Defender. Interesting...
I'd rather they delayed to get it right than hurried and botched it.

Sent from my SM-G900I using AULRO mobile app

Like I said before, they won't be a defender but with a chance that there will be one, it will have to appeal to the masses. What is appealing now is technology gadgets, seat warmers, iPhone connectivity etc etc. Cant see the icon being reborn. These are the requirements these days and it is very obvious, the new generation or at least 95% of it is only interested in technology and luxury, not even sure if they can drive a car without all the safety features either
If you have a defender you may as well hold on to it because if there is a new gen there will be no comparison.