Ford and Rivian have a business partnership. Could end up being a winning combo
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[QUOTE=blackrangie;2951422
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Report me too,, I dont care. I cant. Its my job.
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Outside magazine - which is the US outdoors magazine that spawned a million lookalike magazines, including some in Australia - has, in their current issue an article on the Rivian. Which suggests that they're starting to build their marketing.
The Next-Gen Outdoor Innovations We're Watching | Outside Online
The current story is a lot less critical than this one from last year:
A Tempered Analysis of Rivian's New Electric Trucks | Outside Online
Outside wasn’t the original name of the magazine that spawned it all, but the owner was offered to by the name of his competitor and the rest is history.
Jann Wenner, of Rolling Stone, started Outside and then sold it to the current owner:
From Wikipedia:
Outside's founders were Jann Wenner (the first editor in chief), William Randolph Hearst III (its first managing editor), and Jack Ford (an assistant to founding publisher Donald Welsh and a son of former U.S. President Gerald Ford).[3] Wenner sold Outside to current owner Lawrence J. Burke two years later. Burke merged it into his magazine Mariah (founded in 1976) and after a period of using the name Mariah/Outside kept the Outside name for the merged magazine. [4] Christopher Keyes is the current editor.
So, Outside was started by Wenner, got sold to Burke and then won awards, launched careers and got copied endlessly. Burke would have it that he had the idea first.
BTW, Burke drives Land Rovers:
http://www.landroverofficialmagazine...th-larry-burke
Correct. And Mariah was the original outdoor magazine.
There was a write up about him in LR magazine a few years back. They did an interview and he told of how this transpired.
Newest video. It looks like they have something here - YouTube
Even though it's mainly marketing hype - I really liked the video, and like what I see with the vehicle itself.. Naturally I'd like to see one in the flesh, and test drive it - but looks good in my eyes. [thumbsupbig]
A new Rivian vid
Long Way Up | Electric Adventure Vehicles | Rivian - YouTube