The $49,995 Range Rover

[WhiteD3]

Range Rover Evoque costs less than $50k, emits less CO2 than Yaris (http://smh.drive.com.au/melbourne-motor-show/the-49995-range-rover-20110630-1gs40.html)

This branding strategy of using "Range Rover" really annoys me. We're supposed to be be dumb enough to think there some commonality to the RR. When you think of the Prado, do you think its a cut down Land Cruiser just because "Land Cruiser" is splashed across the back door?

[stig0000]

it will work,, they will sell,, alltho,, the new freelander 3 is comming soon,, and MY GOD:o you should see it,, it actuly look brilent, and is going to be cheaper(aparently)

alltho the new vogue,, just WOW,, all i have to say is wow,

next month im going on the traning days for the evoque

[CraigE]

May sell to the posers who only want status and not 4x4, which is what most new RR buyers are anyway.

[nice1guv]

It says the base version for 50k is a 2WD! :eek2:

[rainman]

Range Rover Evoque costs less than $50k, emits less CO2 than Yaris (http://smh.drive.com.au/melbourne-motor-show/the-49995-range-rover-20110630-1gs40.html)

This branding strategy of using "Range Rover" really annoys me. We're supposed to be be dumb enough to think there some commonality to the RR. When you think of the Prado, do you think its a cut down Land Cruiser just because "Land Cruiser" is splashed across the back door?

I agree. It degrades the branding. It looks like it could be a great vehicle (if you're into that sort of thing), but not worthy of being called a Range Rover.

[drivesafe]

This branding strategy of using "Range Rover" really annoys me.

Yes it is “Brand Strategy” but look carefully, this is not using the Range Rover image to sell a new CAR, this is an insight into where Land Rover is heading, out of the 4WD market and into upmarket luxury CARS.

The current Range Rover is already a useless off roader and “IF” they make a D5, it will be in the same vain, a vehicle pretending to be an off roader.

Furthermore, they are no longer interested in their base market, they are making far more money selling to the Chinese and they don’t give a stuff about off roading.

[101RRS]

It is not really a $49,995 Range Rover as all prices by law now have to be onroad prices - so really about a $55,995 Range Rover (Freelander with different body)

[stig0000]

so really about a $55,995 Range Rover (Freelander with different body)

is it just ??? mmmm;):wasntme:

[rockyroad]

I am all for anything that boosts Landrover sales no matter which car it may be. If they dont adapt to the market and make sales then they will disappear altogether.

[drivesafe]

I am all for anything that boosts Landrover sales no matter which car it may be.

Totally agree, but why couldn’t they have made an option available where you could order a 3lt D4 with 17” wheels, or a Range Rover Vogue EXTREME that doesn’t have ****** racing brakes, so you could again put REAL off road wheels and tyres on them.

[simonl8353]

my 2c,

The branding under the "Range Rover" badge for the Evoque is a bold and brilliant strategy moving this vehicle into the entry market for wannahaves to own the marque.

The 2WD at $49,995 (plus on roads) will kill all the competition for the school drop off car for the mum market and for the young family making a statement of their intent, and how many Range Rovers really go offroad, the stats are alarmingly small. The 4WD version still gets Terrain Assist and costs only about $5k more (under the "Pure" version).

If you want 4WD with attitude then stick with Defender or Discovery or buy a Classic and mod it. The Evoque is the most interesting new vehicle for years

The white and red Evoques at the Melbourne motor show were the busiest "must sit in" cars on display. Gotta say my son has a poster in his room now.

However I must add that the $213k Vogue next to them at the show was everything I'd ever want, oh well, maybe one day.. ;)

I gave the '99 D2 a friendly pat when I got home, she'll be with me for quite a bit longer I feel.

[slug_burner]

Part of the ongoing strategy to seperate Range Rover from Land Rover. This is just taking the Freelander/small car into the Range Rover portion of the brand.

[Mike_S]

I see plenty of Evoques on my Monday morning 200 mile drive to work, they're all being driven down towards Bristol docks, singly rather than in convoy. Saw 6 this morning, 4 last Monday and there's usually been one or two of the mules as I pass Solihull. All these latest Evoques have been unregistered and bombing down the outside lane of the M5 motorway
Have to say I quite like it now I've seen a few in different colours, although the letterbox rear window is going to be a bugger to see out of !

[LOVEMYRANGIE]

I actually quite like it. It was designed as a concept and showed more than enough interest to become a reality. Not too many makers generate that kind of interest.

As for the Prado, yes, it was designed to be a baby Land Cruiser and was actually still called a Land Cruiser in a number of models prior to it's first model release here in Australia. Originally started off in a similar guise to the 75 series wagons.

Andrew


Using Capitals, the difference between helping your Uncle Jack off a horse or helping your uncle jack off a horse...

[Pedro_The_Swift]

makes no difference what we think,
the reality is---


Halewood’s first customer-ready Range Rover Evoque rolls off production line - Liverpool News - News - Liverpool Daily Post (http://www.liverpooldailypost.co.uk/liverpool-news/regional-news/2011/07/04/halewood-s-first-customer-ready-range-rover-evoque-rolls-off-production-line-92534-28987012/)

[VladTepes]

I think the off-road capability will remainin the LR badgd vehciles and less and less so in the RR badged ones.
This, I think, is the reason for the differentiation.

[drivesafe]

makes no difference what we think

EXACTLY, this vehicle is being made to meet a market niche and is based on profit lines not off road interests.

It is also good business practice to make what the bulk of their customers want, and this is my argument.

We as off roaders are now a very VERY small portion of their customer base and as such, LR will be paying far less attention to our needs and continue to progress into a car-only manufacturer.

As posted, if LR provided an option to provide both the RR and D4 with 17” wheels, both vehicles would be far superior off roaders than they are at present.

The fact that this simple and basic option is not being made available clearly shows the direction LR is heading.

[PAT303]

The thing that worries me is what size tyres will the new defender wear seeing it's using the T5 platform. Pat