The $49,995 Range Rover

[WhiteD3]

Range Rover Evoque costs less than $50k, emits less CO2 than Yaris

This branding strategy of using "Range Rover" really annoys me. We're supposed to be be dumb enough to think there some commonality to the RR. When you think of the Prado, do you think its a cut down Land Cruiser just because "Land Cruiser" is splashed across the back door?

[stig0000]

it will work,, they will sell,, alltho,, the new freelander 3 is comming soon,, and MY GOD you should see it,, it actuly look brilent, and is going to be cheaper(aparently)

alltho the new vogue,, just WOW,, all i have to say is wow,

next month im going on the traning days for the evoque

[CraigE]

May sell to the posers who only want status and not 4x4, which is what most new RR buyers are anyway.

[nice1guv]

It says the base version for 50k is a 2WD!

[rainman]

Range Rover Evoque costs less than $50k, emits less CO2 than Yaris

This branding strategy of using "Range Rover" really annoys me. We're supposed to be be dumb enough to think there some commonality to the RR. When you think of the Prado, do you think its a cut down Land Cruiser just because "Land Cruiser" is splashed across the back door?

I agree. It degrades the branding. It looks like it could be a great vehicle (if you're into that sort of thing), but not worthy of being called a Range Rover.

[drivesafe]

This branding strategy of using "Range Rover" really annoys me.

Yes it is “Brand Strategy” but look carefully, this is not using the Range Rover image to sell a new CAR, this is an insight into where Land Rover is heading, out of the 4WD market and into upmarket luxury CARS.

The current Range Rover is already a useless off roader and “IF” they make a D5, it will be in the same vain, a vehicle pretending to be an off roader.

Furthermore, they are no longer interested in their base market, they are making far more money selling to the Chinese and they don’t give a stuff about off roading.

[101RRS]

It is not really a $49,995 Range Rover as all prices by law now have to be onroad prices - so really about a $55,995 Range Rover (Freelander with different body)

[stig0000]

so really about a $55,995 Range Rover (Freelander with different body)

is it just ??? mmmm

[rockyroad]

I am all for anything that boosts Landrover sales no matter which car it may be. If they dont adapt to the market and make sales then they will disappear altogether.

[drivesafe]

I am all for anything that boosts Landrover sales no matter which car it may be.

Totally agree, but why couldn’t they have made an option available where you could order a 3lt D4 with 17” wheels, or a Range Rover Vogue EXTREME that doesn’t have ****** racing brakes, so you could again put REAL off road wheels and tyres on them.