Well I find for people who aren't IT workers macs are generally a revelation for them. All of a sudden - they can do stuff on their computer. Also, from a family support network perspective they are a godsend... I've converted my family and I've basically gotten rid of my support obligations.
I'm told windows 7 is a huge step up for MS, but still this is only a recent thing. Also, if you want the full house version that matches the OS X functionality it's pretty pricey. I think my upgrade was only $30.
Apple phone support is also **really** excellent. Their extended warranty is pricey on the laptops but not too bad on the desktops - and is well worth it to get three years of phone support.




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(and nothings easier to stir up then a Mac user)

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