Couple of points: the world 4wd market is now massive with almost all manufacturers concentrating on the biggest ( and probably most profitable) market segments only - ie consumer everyday family 4wd and general work utes and luxury suvs.
This leaves several market segments underserved which Ineos have identified as being attractive and big enough to make a business out of.
It won’t be able to compete on price or range of features with mass market 4wds, nor will you able to get it serviced in most places on the planet, because that’s not their strategy.
But provided it performs as planned my bet would be it will be a long lived vehicle and very successful in many niche markets only. Not as a mass market 4wd as it will be priced too high relative to alternatives.
Cheers
Simon
2003 D2a TD5, ACE, SLS, Vienna Green.
A Video has just landed of the Interior - quite interesting to see:
* They have quite a few buttons (including on the roof) - so that "things are easily pressed instead of having to scroll through menus"
* The guy mentions: "Interestingly for the Australian Market - there WILL BE a pickup.."
INEOS Grenadier interior revealed - carsales.com.au
Interesting... I wonder why he mentions Australia specifically. It is telling that he says "pickup" and not "ute"
Cheers,
GG.
88 Perentie FFR - Club Rego
93 Discovery 1 200 Tdi - Club Rego
03 130 Td5 Single Cab
06 Discovery 3 Petrol
22 Defender 90 - Full rego
I don’t mind the interior thought
I honestly really like what they have done with it. The interior actually looks pretty good and comfortable. I'd prefer one of these over the new so called defender.
I hope they sell more of them than the current Defender.They probably won't, but wouldn't you love to see the look on the Land rover executives faces if they did.
Ssangyong made a short version years ago.... this is just a facelift
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