Thread: Land Rover shows off new Defender ‘concept’

Originally Posted by Hay Ewe

Last up, how can they expect many military / NGO sales with that? it doesnt seem to be a platform with many options? e.g. tipper body, lift arm on teh back? ambulance body?

Military? They don't. Not their market anymore and LR were uncompetitive in it. The military Defenders were not selling in their traditional markets (e.g. Oz, NZ, S Africa, etc.) and they could not be easily adapted for protection against the IUDs that kill so many in hot spots around the world.

Farmers don't buy them, they buy Toyotas or Isuzus, or tractors or quads. Construction engineers and miners aren't buying them much anymore because they are too expensive (?) and it has been a long time since I saw a new Defender ambulance that is outside Britain.

NGOs will buy whatever is available and cheapish. There is no brand loyalty.

They long ago decided they were going to aim at the luxury market (with the huge success of the Range Rover). Rightly or wrongly. So all their new models are lifestyle oriented - just look for example at what they did to the Camel Trophy/G4. It went from a hard core man and machine contest with nature to a gay metrosexual sashay through the mountains and rivers.

This redesign caters for all that is luxury and metrosexual, with a little touch of the dangerous for the thrill seeker.

Face up to it guys and gals: Land Rover have deserted you, their core market. They are not interested in your ardor anymore, they want the bucks not the loyalty.

Originally Posted by LR09WA

What Makes a Defender Iconic? | FunRover - A Land Rover Blog for Landy nuts

Yeah it was. Interesting design but a bit dated.

These are show concept vehicles, designed to make an impact and create interest. I'm sure we haven't seen the workhorses yet.
Given that the traditionalists are only buying 20,000 Defenders a year worldwide, they obviously have to aim for a bigger market. They could leverage a whole range of variations off this platform if they're smart.

Unless I missed it I am surprised no one else has picked up on this. Well the body shape is a bit more acceptable than the DC100 offering from Land Rover

Flickr: TRAVEC's Photostream

Frankfurt 2011: beyond the fringe - BBC Top Gear

Defender2 - View topic - Tecdrah at Frankfurt

STARTSEITE - TRAVEC Automotive GmbH

TECDRAH 4x4 - TRAVEC Automotive GmbH

Bob

Nothing to do with Land Rover.

Main Markets: Eastern Europe, Western Europe, Northern Europe, Southern Europe
Main Customers: Renault, Iveco

With this model they want the Chinese, Eastern European and Brazilian markets.

For those who don't speak German, here is their website translated into English. A new German car company. Doesn't appear to have any relationship with Tata and seem to be a little overwhelmed with the attention. Probably because they are ticking the boxes that LR failed to.

Note from the photos that they could only afford a small space outside, stuck in a corner!

http://tecdrah.de/'startseite,1

NEW MATERIAL
The cornerstones of TECDRAH are in the automotive world so far unique: The body consists of up to 72% recycled Altplastik granules, which creates supplied by a European manufacturer powertrain the EURO 5 emissions standard and has a particulate filter (DPF).
LIGHT-WEIGHT
The TECDRAH based on a tubular frame made ​​of galvanized steel and aluminum, which is covered with plastic molded parts. In contrast to conventional vehicles of this class on the market TECDRAH weighs up to 50% less. The modular frame system can always be adapted to customer requirements in wheelbase, weight or body shape.
VERSATILE
On the platform of TECDRAH be developed in the future, several other models: a "soft top" for recreational riders and rental fleets in the Mediterranean resort areas; PICK one for practitioners and professionals with high demands on durability and Altagstauglichkeit.
HEAD START
TRAVEC sees itself as a specialty vehicle manufacturer, the
flexibly and competently implement the requirements of its customers. This will not produce "mass pile on", but each vehicle is the exact image of the customer's request. The body keeps the combination of galvanized steel and plastic at least 20 to 25 years under the harshest conditions.

http://tecdrah.de/?philosophie,102

PHILOSOPHY
TRAVEC projects are / can do this yourself or as a consulting project implemented on behalf of customers. TRAVEC binds it more project-oriented partners from their own network of competence 'and ensure a needs-based resource allocation according to project order and progress. For particularly innovative and investment-intensive projects with outstanding market opportunities TRAVEC is able - to present the financing of the implementation - in line with the requirements of the business model. For this purpose TRAVEC attacks on his own investor network, back '.
FUTURE
The worldwide recession and further, to come meet the automotive industry in particular, nearly all manufacturers struggling with sales declines, liquidity and funding problems. Automotive manufacturers and suppliers are forced to cut costs dramatically and liquidity reserves to tap fast, sustainable global capacity to adapt - but at the same time, the delivery and performance of the supply chain to obtain long-term or even increase.
NEW MARKETS
In addition, the market is demanding more and more model ranges, shorter product life cycles and rapid innovation. The increasing complexity of products is associated with a global orientation of the value chain - from sales to procurement. Last but not least, the value chain more flexible in order to enable collaborations and adjust the vertical to be able to quickly respond to market demands. Companies are challenged to adapt to future enhanced the growth markets of China, Russia and Brazil.
SERVICE
TRAVEC to advise in the following respects:
- Production planning and Optimimierung
- Fahrzeughomologation
- Optimization of vehicle development
- Supply Chain Organization
- Marketing and Sales
- Finance and Private Equity

RESPONSIBILITY
TRAVEC is a development partner to the automotive industry. Our responsibility is to carry out projects and innovative vehicle to make new, environmentally friendly drive concepts for serial production. Together with our customers and Partrnern we look for solutions that are sustainable. Also in our work processes, we pay attention to environmental protection and are constantly looking for ways to improve.

http://tecdrah.de/?umwelt,136

ENVIRONMENTAL PROTECTION
Environmental protection and product advantage in one? No problem. The entire body of our project TECDRAH is for example made of plastic, which is depending on the component and use up to 70% of plastic waste. The recycled pellets makes the body parts more durable and tough. Depending on the application may be incorporated in the manufacture of plastic panels, additional fiber materials, and make the outer skin of the conventionally TECDRAH nearly invulnerable with only 70% of the weight
armored vehicles.
CO-NEUTRAL
As the only manufacturer in the LCV and SUV range TRAVEC will offer 100% carbon neutral vehicles. For each vehicle produced compensation certificates (carbon credits) for 50,000 or 100,000 km CO2 neutral operation offered to neutralize through direct cooperation with sustainable energy projects elsewhere in CO2 emissions. TRAVEC issue here is not going through agents or agencies, but also creates self-direct projects with no friction loss. A serial hybrid version is already with a German partner in development planning.
FUTURE
We do our work makes an important contribution to reducing fuel consumption and emissions, develop low-CO2 propulsion concepts and enable the development of innovative drive the increasing use of renewable energy sources. Our complete vehicle competence enables us to improve the efficiency of a product manufactured millions of times - the automobile. We do this one with all the innovation and expertise in the development of the environmental objectives of our customers.

http://tecdrah.de/?abs-plastik,129

ABS PLASTIC
The use of modern plastics technology enables a lightweight car without a safety-related concessions, because weight is everything in the automotive industry. The total weight of TECDRAH of about 990 kg provides low fuel consumption.
RECYCLING
Environmental protection and product advantage in one? No problem. The entire body of TECDRAH is made ​​of ABS plastic PMMA hergestelt who ever is on the component and use up to 72% of plastic waste. The recycled pellets makes the body parts more durable and tough. Depending on the application may be incorporated in the manufacture of plastic panels, additional fiber materials, which make the outer skin of the TECDRAH almost invulnerable.
SIMPLY BEST
All body parts are colored throughout and need not be painted or coated afterwards. This saves money and protects the environment. The surfaces are covered with a special production with PMMA (acrylic) coating resistant to scratching and fading. The molded parts are produced through the simple process Vakkumverformungs.
VERSATILE
Due to the low-cost manufacturing process, other body styles will be developed quickly and inexpensively. A weight saving of up to 50% as opposed to sheet metal based constructions is possible.

http://tecdrah.de/?gitterrohr-rahmen,103

IMPORTER
The well-established brand, trade with automobiles is in a transitional phase. Make dealers are increasingly faced with the decision to engage in multi-brand retail trading in the open or find a new perspective. It should look beyond the borders of Germany, and the idea itself importer or manufacturer to be even, then you are at TRAVEC to the right place. Whether Chinese, Russian or world makt. We support you with your project, designing cars and projects on your behalf.
APPROVAL
You have an idea like vehicle, vehicles imported without authorization and then rebuilt for the European market? We can help you Reralisation these projects from concept planning through construction of required parts to the homologation of the vehicle.
ADMISSION
We accompany you on the road to the European manufacturer's approval, including ISO certification. We use our own software components for monitoring the production process (COP) and document management.
DEALER SYSTEMS
We plan and implement Internet-based dealer communication systems that will facilitate the construction of a distribution network. Paperless communication saves money and creates transparency.

http://tecdrah.de/'tepsa-software,135

COMPREHENSIVE
TEPSA The software program is the most comprehensive solution for production and corporate control, specially adapted to the requirements of a vehicle manufacturer. Invoicing, production planning and control to quality control and document management are integrated into various modules, which allows comprehensive control and monitoring of all corporate functions. TEPSA runs on internet-based hosting solutions and is available worldwide via browser or client software.
EXPANDABLE
TEPSA may at any time during operation of modules and functions can be expanded and adapted to new products or processes are. TEPSA is compatible with Windows and OS X exported as PDF and printed on the barcode label printer even for spare parts. The invoice included customer and product data, create invoices, statements and are übersichtich extensive list of features all of the data.

http://tecdrah.de/?hersteller,148

MANUFACTURING
TRAVEC enriches the automotive world as a manufacturer of new individual vehicles. Unusual shapes and powerful technique serve the fantasies and desires of automotive individualists in the fastest growing segment of the global automotive market.

Through the creative configuration of existing and available components TRAVEC developed a model attractive vehicles for the European market and wakes on the target group and experiential marketing emotions.
KNOW-HOW
The company's goal of TRAVEC is off in this boom to be right up there. The capital of the TRAVEC mainly lies in the expertise of management: from product design, trademark, homologation, supplier contracts, spare parts supply, transport and logistics through to start-up, growth, marketing and sales experience - for years, this expertise has grown.

The first product - the TECDRAH - is already at the start and sets a new standard: outstanding off-road characteristics even in markets where survival still depends on them, which drives a vehicle and anyone can repair it.
4X4
On the platform of TECDRAH be developed in the future, several other models: a "soft top" for recreational riders and rental fleets in the Mediterranean resort areas; PICK one for practitioners and professionals with high demands on durability and Altagstauglichkeit. The TECDRAH is an ecologically intelligent "4x4" and closes the gap as a real niche vehicle for upscale off-road and off-road demands on the global markets.
HEAD START
TRAVEC sees itself as a specialty vehicle manufacturer, the
flexibly and competently implement the requirements of its customers. This will not produce "mass pile on", but each vehicle is the exact image of the customer's request. The use of modern techniques of plastic - as in the body of the TECDRAH - provides lightweight vehicles without safety-related concessions, because weight is everything in the automotive industry. The total weight of TECDRAH of about 900 kg provides low fuel consumption. The body keeps the combination of galvanized steel and plastic at least 20 to 25 years under the harshest conditions.

Thanks disco2hse

This company (Tecdrah) has realised that with the demise of the Iveco (Santana) Massif there is a market for a replacement for the utilitarian four wheel drive be it Land Rover or from some other maker. Land Rover seem with the DC100 to want to abandon this market.

Now even Jaguar are going to build a SUV to compete with BMW etc. So we look like seeing more and more vehicles in the Jaguar/Land Rover luxury lineup. The reason they only have such small sales with the Defender is their own making - refusing to listen to customers and starving development of the Defender while pandering to the luxury and "unnecessary" four wheel drive market.

One thing that has not received much interest was a reference to the Defender replacement being rear wheel drive with Series like dis-connection to the front differential. Anyone else see that - can't seem to find it for a link. So it would appear that the forty year love affair with constant four wheel drive is over. The Evoque apparently will also be available in a two (front) wheel drive only version.

Bob

Not sure if anyone seen these, those who get the LR newsletter will have but here the link.
DC100 - Land Rover Defender Concept | Land Rover Australia

It's growing on me, although the grille is fugly, but the dimensions are good. Like to see a five-door version.

Yeh me too. should add they are looking for input, no shortage of that on here!!

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