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Thread: Autocar UK details New Landrovers including Defender

  1. #1
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    Autocar UK details New Landrovers including Defender

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    "16 models in Land Rovers Future"

    Nothing really exciting there... except -> Column three, fourth model down!

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    Yeah, saw that on the shelves this afternoon...

    Couldn't possibly comment.

    M

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    Quote Originally Posted by manic View Post
    "16 models in Land Rovers Future"

    Nothing really exciting there... except -> Column three, fourth model down!
    And Discovery positioned as a rival to the G-Wagen. Who would of thunk it

    Quote Originally Posted by manic View Post
    Disco 5 to take on G-wagen?
    I don’t think so. I see you own a discovery, are you sure you don’t want a defender? The G-wagen is already much like the current defender. Old

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    Quote Originally Posted by OffTrack View Post
    And Discovery positioned as a rival to the G-Wagen. Who would of thunk it
    An author at autocar says so - so it must be true... perhaps its a matter of perspective, with the author seeing the g-wagen as a luxury/leasure 4x4.

    How well is the g-wagen doing in leisure sales? Do mercedes care much about large volume g-wagen sales to the average joe, why are they priced so high? It was clearly built to be a utility vehicle, with priced up showroom versions as a side show. It has a mercedes badge on it, so it cant be cheap, put them out there at >$100,000 and keep it exclusive. Is this what LR want to do with the new discovery?

    G-wagen was made for use in military and emergency service applications around the world, much like the defender. The disco is in the leisure column. The g-wagen is almost unique in that it is firmly planted in the utility section with defender but also has an exlusive civilian release for its money to burn customer base.

    I dont see the new discovery being made into 6 wheel, long/short wheel base or armoured utility vehicles. So they will not be challenging the g-class there.

    It will be interesting to see the new discovery, but unless the g-wagen is priced for the 4x4 leisure market I dont see how the two will be in direct competition for sales?

    If the new disco is looking for high volume sales at low/mid range prices with a less luxury (aka more rugged) version that is not built for military/utlitly applications covered by the defender.... why would anyone say its trying to take on the current g-wagen??

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    Nice to see the current 90 in there.
    Just give me a 3.0 litre V6 and Auto and Id be happy.

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    Quote Originally Posted by manic View Post
    An author at autocar says so - so it must be true... perhaps its a matter of perspective, with the author seeing the g-wagen as a luxury/leasure 4x4.

    How well is the g-wagen doing in leisure sales? Do mercedes care much about large volume g-wagen sales to the average joe, why are they priced so high? It was clearly built to be a utility vehicle, with priced up showroom versions as a side show. It has a mercedes badge on it, so it cant be cheap, put them out there at >$100,000 and keep it exclusive. Is this what LR want to do with the new discovery?

    G-wagen was made for use in military and emergency service applications around the world, much like the defender. The disco is in the leisure column. The g-wagen is almost unique in that it is firmly planted in the utility section with defender but also has an exlusive civilian release for its money to burn customer base.

    I dont see the new discovery being made into 6 wheel, long/short wheel base or armoured utility vehicles. So they will not be challenging the g-class there.

    It will be interesting to see the new discovery, but unless the g-wagen is priced for the 4x4 leisure market I dont see how the two will be in direct competition for sales?

    If the new disco is looking for high volume sales at low/mid range prices with a less luxury (aka more rugged) version that is not built for military/utlitly applications covered by the defender.... why would anyone say its trying to take on the current g-wagen??
    I think the match up is most likely based on civilian models only. If you look at the technology used in the G-Wagen it matches up fairly closely with the Disco, if not in terms of utility design. If the Disco range is in fact split into luxury and "normal" variants it doesn't seem too far fetched that the "normal" utilitarian Disco 5 could be "toughened up" significantly.

    FWIW the Autocar article is based on plans for the LR range developed by LR's Head of Design, so not just the wishful thinking of a journo.

    cheers
    Paul

  8. #8
    DiscoMick Guest
    Car September, in its excellent piece on how the Rangie is 420kg lighter thanks to lots of aluminium, says (p. 73):

    "Internally known as D7u, the aluminium skeleton is adaptable and will form the basis of next year's new Range Rover Sport. And in the long run variations of this lightweight aluminium architecture should underpin a range of future high-end JLR products (including a still-to-be-released Jaguar crossover) while a new modular steel architecture is destined for the next Freelander, Defender and Discovery - and for all Jags below the XJ, XK and F-type."

    So, Rangies will be aluminium and LRs steel. And the new Defender will share much of its architecture with the next Discovery. So does that mean the Defender will become a utilitarian version of the Discovery?

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