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			The next big smartphone accessory: your car
    Published: 1 Mar 2013 at 01.43
    Online news: Auto Scoop
Automobile  giants at the world's biggest mobile fair are showing off a new  technology that turns a car into a smartphone accessory, allowing a  driver to use cutting-edge apps without veering off the road.
A  visitor looks at a Ford B-Max car at the 2013 Mobile World Congress in  Barcelona on February 27, 2013. Automobile giants at the world's biggest  mobile fair are showing off a new technology that turns a car into a  smartphone accessory, allowing a driver to use cutting-edge apps without  veering off the road.
Called MirrorLink, and adopted by 85 big  manufacturers from Ford to General Motors, Chrysler, Nissan, Honda,  Hyundai, BMW, VW, Fiat or Renault, it connects a smartphone and car  entertainment system with a two-way audio, video and data link.
"People  are using their smartphone applications and services 80 percent of the  time. The other 20 percent when they are not using them is when they are  in the car," said Jorg Brakensiek, technical coordinator for the Car  Connectivity Forum.
"There is no really safe mechanism for the driver to do that," he told AFP at the Mobile World Congress in Barcelona, Spain.
MirrorLink requires a compliant car entertainment system and a smartphone with the software, which can be downloaded.
Drivers then can access their favourite apps.
The  apps must meet legal requirements for screens that face drivers, for  example the text must be a certain size and some functions such as  typing must be disabled while the car is moving.
"The basic assumption is that the phone comes with the application," said Brakensiek.
"You use the car as an accessory."
Eventually,  the MirrorLink technology will feed other data from the car to the  smartphone, such as speed, location and even weather. That information  can be used to develop new applications or improve other services, such  as traffic news.
The Car Conectivity Forum, which groups nearly all car manufacturers, was set up to develop the technology two years ago.
The  first MirrorLink compliant car entertainment systems have been released  by the likes of Sony and JVC, for installation into existing vehicles.
The next step will be for manufacturers to build them into cars before sale.
The  new technology avoids problems posed by the "smart car" in which  manufacturers weld a SIM card into a vehicle so as to offer driver  services such as navigation, SOS response and door unlocking, as well as  paid-for entertainment.
One challenge is that the SIM card built  into the car ties the owner to one operator for the car's life -- up to  15 years. To overcome this, car makers are trying to agree on a  standard way to program the SIM card by remote.
"From out point  of view, remote SIM management becomes a key enabler, it becomes a game  changer," BMW's project manager for telematic control units, Markus  Kaindl, told a symposium at the mobile congress.
But there are other drawbacks, too.
Much  of the hardware built into a car cannot keep up with the mobile  industry's fast-pace developments, the car owner must pay for the SIM  contract, and each manufacturer has its own platform for applications,  making it difficult to attract developers.
Yet the "smartcar"  services may live on alongside the MirrorLink technology, industry  analysts said, especially in high-end cars.
General Motors, one  of the leaders in the field with its OnStar service offering navigation  and help for drivers, announced before the show it will embed 4G  connectivity in all 2015 model cars in North America.
At the mobile show this week, it showed off an impressive concept car, a Cadillac, with all the latest connected gadgets.
It  has streaming movies, dedicated apps, and a system that alerts an  absent car owner that something has hit his car, and even lets him view  the surrounding area on his smartphone via on-board surveillance  cameras.