Reply With QuoteWho said they had? We have yet to see anything about the replacement model.Originally Posted by Davo
ChatterBox
It's a tough business alright, but if anyone can explain to me why a workhorse-building company can afford to turn its back on the workhorse market, then the beer is on me!
At any given point in time, somewhere in the world someone is working on a Land-Rover.
ForumSage
Who said they had? We have yet to see anything about the replacement model.
ChatterBox
That's the point.
At any given point in time, somewhere in the world someone is working on a Land-Rover.
You need to find a better hobby if you sit around waiting for my posts...I was waiting for your comment!
Yes, other companies will make the money Land Rover can't seem to bother with. Smaaaaaart.
LR don't make planes either and therefore are missing money from that part of the global economy too... What's your point exactly?
If the company is making the money it's decided it wants to make, is developing the vehicles it wants to market - for the audience it wants to market them to, and no longer wants to make agricultural tools then that is their choice.
And lucky for you there's a virtual plethora of choice out there in both the new and used markets for those looking for something more akin to a Ferguson Tractor than a modern vehicle.
How dare these corporate executives, whose research has indicated that the profits they seek
can be found in the wallets of those who want gadgets, leather and NVH suppression rather than the pockets of those who want a more utilitarian transport.
You ARE kidding right!!!!
It made the first alloy vehicles because there was no steel...
The design could be done using cheap easy tooling...
Then they made the Range Rover - which basically saved the business.
Then the Discovery injected more into a struggling business...
The D2 and newer RR upped the ante..
The D3/RR/RRS then took the company in a huge leap... And suddenly the company was powering ahead, with more orders than it could produce vehicles...
All the time making the more traditional shape (Defender etc) which it sells an almost insignificant quantity of globally.
The Defender is the most expensive vehicle to produce, it's market is the smallest...
There are very few players in the luxury, truly capable, 4x4 market. There are loads of players in the ute market... Many selling far below the price point of a Defender, with more features and more than capable of the majority of work.
I'm unsure what you're trying to say Davo...
ChatterBox
You need to find a better hobby if you sit around waiting for my posts...
LR don't make planes either and therefore are missing money from that part of the global economy too... What's your point exactly?
If the company is making the money it's decided it wants to make, is developing the vehicles it wants to market - for the audience it wants to market them to, and no longer wants to make agricultural tools then that is their choice.
And lucky for you there's a virtual plethora of choice out there in both the new and used markets for those looking for something more akin to a Ferguson Tractor than a modern vehicle.
How dare these corporate executives, whose research has indicated that the profits they seek
can be found in the wallets of those who want gadgets, leather and NVH suppression rather than the pockets of those who want a more utilitarian transport.
You do keep answering.
Well, I've seen milk crates with fewer holes than another one of your arguments, but I'll have a go . . . since LR make a workhorse, then you'd think they'd have the foundation to make another one. (Where airplanes come into this I'm not sure, but no doubt there's a connection.) It could be cheaper to make than the Defender but still capable and comfortable. Then - and here's the part that is shocking in its simplicity - then they could make money by selling them! Maybe by advertising and actually having dealers! Maybe more than three for the whole of WA!
I'll wait as this sinks in . . .
And yes indeed, the Rangie did make the company a lot of money but one reason was because the Landie was so starved of development funds that the SIII was jokingly called the SII & 7/8 at the factory. If only they had done something with the Series III instead of leaving it to stagnate, then it would have made them more money in the first place . . . er, a bit like the Defender later on.
Oddly enough, nobody said anything about a replacement being "utilitarian", and while Ferguson tractors do have their charm I'm pretty sure I didn't mention them, either. Perhaps you mentioned them to skew the discussion away from what I was saying.
In fact, LR could actually make something that's perfectly capable of being a workhorse for mining-stations-farmers-firefighters-tour companies-et al that also spanned the market from simple-but-comfortable to luxurious-but-capable.
Anyway, I look forward to the all-new Discovery 6 trayback when it comes out.
At any given point in time, somewhere in the world someone is working on a Land-Rover.
And I will type this slower for you....
Try and understand this.....
- .... . -.-- / -.. --- -. .----. - / -. . . -.. / - ---
No argument, no issue....
Not 'what they could do' or 'what Davo, self proclaimed CEO says they should do'
It's simple - they don't NEED to...
TopicToaster
Agree, particularly with your last pragraph.
There are indeed squillions of players in the ute/commercial market. Maybe they can't do EVERYTHING that Defender does, & maybe they aren't so good in "extreme" conditions, BUT the majority of buyers don't need that capability, so they buy an alternative that meets their needs, which is probably more comfortable, powerful, & practical, for their needs,than a Defender.
I would suggest that JLR know that as far as commercial reality is concerned, with respect to "realistic" sales (rather than 16000), the Defender has run its race, but run it unbelievably well.
Cheers, Pickles.
ForumSage
No it's not.
There are absolutely no car companies that start releasing new model details 3 years out.
All it does is give information to competitors.
ChatterBox
I see what you're saying, but what I'm trying to get at is that three years ago or whenever they weren't exactly promising a replacement either. Nobody knows what they're up to and given that they barely exist in the workhorse market, this isn't going to help. On the other hand, we know that Toyota will drop the LandCruiser but will keep the Hilux. They really deserve the sales they get because they go to the trouble to get them.
In reality, as we all know, the Defender is almost dead in this market anyway. It's all very well to quote annual sales numbers and so on, but those are the numbers resulting from virtually no advertising or dealers. What I've been trying to point out is that IF they got their act together then they could compete in a market they should be capable of competing in. It's just odd that they've ignored it for so long. In fact, it would be nice if they just said, "We quit!", and then we'd look somewhere else.
Luxury car makers tend to walk a high tightrope, whereas a massive company like Toyota makes sewing machines, airport tugs, and cars as well. So if Land Rover take to the high end then hopefully they're looking at the long term. For a comparison, have a read of the report into the Rover company collapse and you'll see how it started, and was never really tackled since, back in the 70s.
And I really don't understand these bizarre comments about how we "Luddites" want a noisy and primitive vehicle. I know I never said that . . . and who would these days, anyway? Something practical, well, that's something else altogether.
Anyway, I seem to recall that they've just changed their corporate slogan to: "Land Rover, Formerly the World's Most Versatile Vehicle"!
At any given point in time, somewhere in the world someone is working on a Land-Rover.
Posting Permissions
| Search AULRO.com ONLY! |
Search All the Web! |
|---|
|
|
|
Bookmarks