Knight
I have just had a quick look at the site, much better than the old one. Alot more simply and intuitive to use. To be really honest, I still find it frustrating.
Just a few thoughts/comments?
- I know why LRA use images from the UK and Europe (snow, ice etc), but does nothing in terms of building relevance to an Australian audience and prospective customer. Do we see Toyo and Nissan using images of Japan/US or Africa in their marketing? Think not. Not too expensive or hard to get some typical Australian images.
- They have sections, like merchandise, accessories etc, but there is no real information, just really general stuff. Could be so much informative and useful and would really demonstrate that LR are the REAL experts when it comes to 4WDs.
- Why do they show models not available in Aust (only looked at the Defender section where there are models not available here). Just makes us feel like a poor cousin and an outpost.
- Years ago they use to have a section on trips and tracks. Once again, would not be hard to source info and demonstrates that LR are the genuine leaders in this field. Re-enforces the key messages of 'Experience' and expertise.
Hope this helps, just some thoughts.
Thanks
____________________________
Noddy
- 'Kimba' ('02 Defender Xtreme 110)
- 'Ari' (1994 Peugeot 205GTi Classic)
"...we are all just earrings to the left of our parents, and they are all just haircuts to the left of theirs..."
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