Thread: new defender 2019 ?

Originally Posted by MrLandy

If they did we'd have a new 2016 Defender now as initially promised. 2019...? They clearly have no idea.

What they are doing is not rocket science if you have half an idea on marketing, but I guess for some of you this is a cathartic moment in your lives now that your dream machine is no longer.

In reality a brand new D5 comes out in the next 12 or so months, why would Land Rover release another new model in the same time window only to see their two new radically redesigned models fighting against each other more than likely for roughly the same limited customer base?

This way the new D5 gets clean air in the market for around two years, which is about the time you would expect any pent up demand for the new Disco to be filled. Then just when the D5 is starting to lose its new model shine and sales slow down a bit out comes the brand new Defender and bang the cycle starts again.

So as I said before I reckon LR know exactly what they are doing, even if some myopic diehards find it hard to comprehend.

The ołd iconic Defender had a small but hard core following amongst it's devotees and for good reason, no one can deny that it wasn't a good thing, but it's time had come and gone.

Originally Posted by loanrangie

I think TATA should move the Defender production line to India and continue to build them for 3rd world markets and thus plenty of spares to keep the oldies going.

That's been speculated, but it could only sell in markets which don't require the latest emissions standards and crash test results.

Originally Posted by TerryO

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In reality a brand new D5 comes out in the next 12 or so months, why would Land Rover release another new model in the same time window only to see their two new radically redesigned models fighting against each other more than likely for roughly the same limited customer base?

This way the new D5 gets clean air in the market for around two years, which is about the time you would expect any pent up demand for the new Disco to be filled would take. Then just when the D5 is starting to lose its new model shine and sales slow down a bit out comes the brand new Defender and bang the cycle starts again.

Spoken like a true D4 devotee and yes I agree this is probably JLR's thinking. BUT this is actually the problem. D5 and Defender should NOT be pitched at the same market! Defender should be a HD work truck. It should be markedly different from D5. They should confidently launch them at the same time IMO to demonstrate the difference. But they won't, because new Defender will be just another 'Sport' wagon.

Originally Posted by MrLandy

Spoken like a true D4 devotee and yes I agree this is probably JLR's thinking. BUT this is actually the problem. D5 and Defender should NOT be pitched at the same market! Defender should be a HD work truck. It should be markedly different from D5. They should confidently launch them at the same time IMO to demonstrate the difference. But they won't, because new Defender will be just another 'Sport' wagon.

jlr get to pick their own route to world dominance

the brand live or die by that decision

sadly us mere mortals get to choose from whats available in the market

if jlr leave a big hole, some one will jump into it if it is viable

otherwise you get to keep fixing your truck

off to do an oil change on my 57 year old unit

Originally Posted by MrLandy

Spoken like a true D4 devotee and yes I agree this is probably JLR's thinking. BUT this is actually the problem. D5 and Defender should NOT be pitched at the same market! Defender should be a HD work truck. It should be markedly different from D5. They should confidently launch them at the same time IMO to demonstrate the difference. But they won't, because new Defender will be just another 'Sport' wagon.

I certainly think the Disco and Defender should be aimed at different markets. LR needs to get seriously back into the work truck market.

Originally Posted by MrLandy

Spoken like a true D4 devotee and yes I agree this is probably JLR's thinking. BUT this is actually the problem. D5 and Defender should NOT be pitched at the same market! Defender should be a HD work truck. It should be markedly different from D5. They should confidently launch them at the same time IMO to demonstrate the difference. But they won't, because new Defender will be just another 'Sport' wagon.

No problem MrLandy, you go tell LR what they should do and how they should run their business, I'm sure they are just sitting there waiting for an expert to come along and tell them where they are going wrong.

In reality the 4x4 market whether they be Tritons or Rangies is basically the same market and even if you add up every new 4x4 sold in the world stage it is small compared to the passenger car market, so no matter what the new Defender and Disco will compete against each other, especially now that the new model has to meet the latest occupant and pedestrian safety standards. So it doesn't make sense to launch both new versions at roughly the same time.


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I might have it wrong but from what I understand to be correct the base model in any vehicle range is the one that makes the least profit for the manufacturer.

The base model has all the hard cost involved in developing and building the vehicle but competes against other 'cheap' entry level versions, so is usually sold on price point alone.

If a manufacturer can sell up spec models, like the new Defender now sounds like it is going to be, with tick the box when ordering extra's like leather, better stereo, sun roofs and the big profit ticket now being all the electric gizmo's added on for a premium then that is where the real profits are to be made.

Why on earth would LR build in the UK, which is a high wage country, a base model vehicle to compete against other work trucks that are built in third world countrys with third world wages?

They could build a base entry level work truck in Thailand or Bolivia or like but how attractive would that be to LR diehards who think Solihull is the centre of the universe?

Terry,go back to the D3-4 section,your much 2 intell-enteligent-intilligant edumacated for defneder threads. Pat