Nope, it certainly isn't coffee. Not sure what it is but my best guess is it's what's swept up off the floor at the Nescaf? factory - which is only one step better than IR IMO. :D
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International Roast and Bushells.
Ah, they are the two great coffee's of choice.
Think I cold go a Turkish Style right now.
https://www.aulro.com/afvb/images/im...016/05/560.jpg