Suburban blocks on which you can orient a house for maximum benefit can certainly be in short supply. About the time we were building in Yass, there was a report in the Canberra press that of about 100 new blocks that had been surveyed in Canberra only 20 were suitable for locating a house to get much benefit from passive solar heating.
You mention the cost of altering standard designs and I am sure you are right. However at the time we were doing the research before committing to building our house, I found an article which may have been published by the CSIRO (or maybe not. It was a long time ago).
A standard Jennings house had been very slightly modified and its energy consumption compared with the standard version. Apart from one modification that I will mention later, they were just no cost things like changing the size and location of some windows, changing the size of the eaves and locating the house facing the right way.
For a year, computers opened and closed doors and windows and turned lights on and off etc and the modified house used a significant amount less energy. I think it was about 25% less, but I remember it was quite a bit.
The other modification was a rock pile under the house. Warm air was blown over the rocks during the day and the heat in the rock pile was used to warm the air that was blown into the house at night. The rock pile was not used the first year, but was employed the second year. The conclusion was that although the rock pile improved the efficiency of the house, it wasn't worth the extra cost.
The conclusion of the article was that even a standard project home from one of the biggest builders of project homes could be made significantly more efficient at no cost. (If you could find a block of land that allowed you to orient the house correctly. Good luck with that. :) )
So even if it does cost to make a house more efficient, it really shouldn't.
I haven't read the full article yet, but I just found this, which may have some useful information about the sort of things we are discussing.
http://www.industry.gov.au/Energy/En...ystandards.pdf