My take is Landrover have their pricing out of tune with the market. My 90 with bits and pieces was 50K new. Thats not a good deal for the money but i always wanted one and am happy the with the decision and plan to keep my 90 forever. how many are they going to sell though? not many... if they were 35K it would be a different story...they did drop the price but it seemed too late...Whats better, more on the road with a lower margain or less on the road and make a higher margain on less units...?
When i checked the prices of the disco while being great value, the price though on the TDV6 with leather [need HSE spec] was almost 90K on road. Even in SE spec it was a 75+ grand on road....again not many takers at that price so it becomes a nice to have....then they correct the pricing a bit and they become more reasonable, but maybe too late.
The Rangey sport though in TDV6 is a winner I think in terms of pricing. Rangey badge and all the extras....when its about the same as the TDV6 you can see thay have the disco pricing out of whack....
my thoughts anyway...lets see what they do with the new defender....
