Thread: The new defender, an opinion

Thanks for posting that. It is quite an interesting take, and makes more sense than all the hyperbole we see from the clickbait sites. He also illustrates a point I have being trying to make about platforms and economics.

Thanks. Enjoyed watching that. I think he hits the mark

I watched that, I enjoyed it, as I do with anything to do with the "New" Defender, but I feel that the presenter has totally missed the point when He talks about why production stopped. The MAIN reason, which He didn't even mention, was that NO-ONE WAS BUYING IT!...13,000 units a year WORLDWIDE, which blew out to 15,000 in the last year owing to people wanting to buy the "last",....13/15000??...compare that to Evoque which sold 100,000 in its 1st year & continues to sell in huge numbers.
And there were plenty of other reasons, but I ain't gonna bore you guys with stuff ya already know!
Pickles.

Good points made there. I still struggle to remember any car manufacturers that have cut a successful model, other than Ford with the F100 / Bronco fiasco, but they at least offered an alternative .
L/cruiser troopy and utes managed to incorporate airbags in a ladder chassis vehicle. Can't be that difficult from an engineering standpoint.

I think it stopped because t's a hand-built vehicle which couldn't be made on their automated production line and needed a total redesign to meet crash safety standards.

personally I don't like the look, they should rename it "Defender sport". Everything that's not the real thing these days gets "Sport" added to it.

I think he makes some valid points. Time will tell.

Originally Posted by Pickles2

I watched that, I enjoyed it, as I do with anything to do with the "New" Defender, but I feel that the presenter has totally missed the point when He talks about why production stopped. The MAIN reason, which He didn't even mention, was that NO-ONE WAS BUYING IT!...13,000 units a year WORLDWIDE, which blew out to 15,000 in the last year owing to people wanting to buy the "last",....13/15000??...compare that to Evoque which sold 100,000 in its 1st year & continues to sell in huge numbers.
And there were plenty of other reasons, but I ain't gonna bore you guys with stuff ya already know!
Pickles.

Not so sure about that. Toyota only sold a handful more of their hideous FJ Cruiser. Yet they are still building the things.