The next slogan might be, 'Hybrid and proud'.
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The next slogan might be, 'Hybrid and proud'.
I have about 290,000 km (180,000 miles) on my 2005 petro 4.6L V8 LR3 and so far I have not had to walk. I guess that makes it reliable, but that is not quite the same as maintenance free.
The long and short of it, if that if I was buying a fleet, here I would purchase either Ford or GM pickups. One can probably run a US pickup for 600,000 km and spend significantly less on maintenance than I have on mine at the near 300 mark. As far as off road is concerned, where I live mud and snow are the problem.
I regard the 3 as a sand vehicle; the wheel wells are too small for snow to turn to ice and mud to freeze within, plus if the air suspension every failed, one would have a 6,000 pound anchor to drag out of the bush.
Here the 3 is more of a gentleman's 4x4; fast, comfortable, and agile.
It does what I bought it for, - to stay on the road - going off here is too easy in the winter, and to get me back from wherever regardless of the weather. It has a good heater - well two of them; good suspension; a radio that is like bringing the orchestra along, and good visibility - important, when about half the vehicles on the road up here are pickups - the four door variety, as they have replaced sedans for most people.
I am not so certain the replacement for the LR3/4 does the above. It is now called a Discovery however.
As to the new Defender, my view is Land Rover already had it - just put the Defender name on the bonnet of the LR3/4 units plus coil springs - done deal. Somehow, I think not, and that the Ranger is what will be renamed, as in Double Cab Stationwagon.
It would attract the green buyer, but might also repel others in the 4WD fraternity.
Defender Green would certainly improve the image of what most people see as a big fuel guzzling military machine (even though Defenders are amongst the most economical large 4x4's).
My BIL was saying proudly that he'd had his 80 retuned and was now getting 16 l/100ks when towing his new camper, giving a range of 550ks, till I mentioned our Defender only uses 11 for a 1000k range when towing our camper. He changed the topic then.
In this day and age of shrinking advertising revenue, they are scared of insulting the big spenders. Look what VW did to Fairfax after they refused to let any VW product enter into car of the year! Most are afraid of losing massive ad revenue across all their publications, not just one. So insult Toyota in your 4x4 mag and you also loose the millions in ads from your other mags/papers.
Hence the value of the little poison dwarf John Cadogan, who calls it as he sees it (rightly or wrongly depending on your viewpoint). I don't think he is on any car manufacturers Christmas list though.....
It makes sense that magazines would not slag those that supply the bread, but what also seems to be true is that owners of Toyota vehicles are very hesitant to cry anything less than total perfection.
It seems that there is a code that inhibits any criticism of their machines. Owners will rarely acknowledge that their "perfection" is sitting in the shop waiting for parts and that they hope it is fixed this time - there just seems to be some understanding that this is just not done.
I still think the Ranger Raptor is the new Defender, but as a station wagon.
I would anticipate that some of you will recognize the location of the video - perhaps your back yard?
Ford Ranger Raptor 2018 - The Ultimate Performance Truck | Ford Australia
Because T faults aren't widely published (but known in the trade, on some on line forums etc) most owners think that they are unlucky to get one with issues. So once again marketing (or in Ts case lack of marketing) triumphs.