Thread: Land Rover Sales Figures 2018

Many luxury car makers sales are down,LR total sales have dropped around 30% compared with same time last year.

Discovery 5 is now their lowest selling vehicle world wide,Discovery was once their biggest selling vehicle,and the vehicle that many say,saved the company.

The market has changed,as has their target market.

The way diesel engined vehicles are going,particularly in Europe, will not do them any favours either.

They need to get into Hybrid,and electric technology as quickly as possible.

Their main aim,it seems, is to produce lots of Range Rovers in all different shapes and sizes,but make them all look similar.

Father in law was looking at buying a discovery sport , sales people ignored him at the first dealership ,and the other dealer he rang asking if they had any in stock as he didn't want to drive there if they didn't , never bothered calling him back for I think 4 days . When they did the mother in law was driving her brand new Nissan he purchased because he wasn't going to wait if they weren't interested in a sale .

its not always the product that is the cause of low sales .

Cheers Ean

True.
This is a worldwide trend. The market is changing.

Umm...not so much for Toyota and Ford.

Also the bottom line.

If you purchase another brand there is a ****load of money left over to add all the accessories you want, or for fuel.

Land Rover appear now to have completely ignored the spending power of 'average' persons and only cater to an upper level market. There is no economic entry level or I'd own a Land Rover product again.

Surprise surprise! EVERYTHING hinges on the next Defender.

Watch this space, JLR will be in denial, thanks to Gerry McGovern .


They really have done themselves an injustice by stopping Defender production, They could easily have gone to a new model 10 years ago without ceasing production , No one actually needs any of the techno crap they are pushing onto customers, JLR will blame their Failure on Brexit .

Jeep, Toyota & Mercedes are able to continue production of Live Axle models whilst seamlessly introducing EU safety regs .

Suzuki have seen the demand in Utilitarian 4x4 & reintroduced the Zook (which never actually stopped production) The sales figures of the new model is at record numbers & they cant supply demand , Australian orders are presold.

https://www.carsales.com.au/editoria...l0QuOFCtD3k7Bo

Originally Posted by ramblingboy42

Also the bottom line.

If you purchase another brand there is a ****load of money left over to add all the accessories you want, or for fuel.

Land Rover appear now to have completely ignored the spending power of 'average' persons and only cater to an upper level market. There is no economic entry level or I'd own a Land Rover product again.

yep agree totally , the only L/R I will purchase new in the future would be if the lotto gods shine on me. Even looking at low Km second hand the price is well above some other brands new price .

My Father in Law saved about $20k by not buying the Discovery Sport and getting the Nissan.

Cheers Ean