Thread: Land Rover Sales Figures 2018

Dealers are in my believe are a big problem here in Australia at least I walked into a dealer and because of what I was wearing (high vis clothing) was totally ignored one salesman even commented nice car if you can afford one. Told my then boss now he owned a very large earth moving and construction company so he went in wearing his hi vis shirt shorts and work boots got the same reaction so he approached a salesman and asked to speak to management after a short discussion they were falling over him he abruptly told the manager where to stick his sale. We both went to a land rover dealer in Melbourne and brought a car there that dealer didn't mind that we were in hi vis.

Originally Posted by DiscoMick

True.
This is a worldwide trend. The market is changing.

Hi Mick and no the market is not changing, Land Rover are aiming at a different market.


When the D2 first came out, Land Rover were in big trouble and it was only the die hard Land Rover enthusiast that kept the company afloat world wide.


The company now treats these same enthusiast with utter contempt and is aiming their sales pitch at soccer moms and elitists.


The problem is that the new range of Land Rovers just don’t appeal to this market and they have destroyed their original market.


Hell, even the Queen does not ride in the new Range Rovers, because they are too small.


Personally, with the experience I have had with Land Rover Australia, I hope the company goes belly up, but I think Tata will make sure that does not happen.


The point is though, they had a winner in the D4. Has to be the best Land Rover ever, and what did they do.


They down sized it, to what is now not much more than a glorified, grossly over priced CAR.


How can any one hope to advance a company’s sales by bring out the next model in a series of models, by make that new model a quantum leap backwards on the previous model.

Yes,your correct there,

"The point is though, they had a winner in the D4. Has to be the best Land Rover ever, and what did they do."
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LR Aus,sold more D4's in the last year of production than any previous year of the D3/4 model.

The word had got around.

I have to agree to disagree that the vehicle market hasn't changed over the last few years.

Large diesel SUV's are definitely out of flavour,particularly in Europe.

A look at vehicle sales here shows utes have well and truly taken over from large family wagons.

Land Rover like a number of European manufacturers were dependent on sales volumes from China and while have no inside knowledge it seems to me they reshaped the range to accommodate this market. Sales in China of all cars have fallen significantly over the last year and you are seeing this in total sales figures. Problem is they moved product to meet the demand and traditional customer case did not go with them.

Hi 3toes and while we have seen what is happening in Europe, the info posted by the OP is about sales here in Oz.

LRA has been spending a fortune on advertising, and it would seem that this is not working for them.

As I posted, I hope LRA goes belly up, because then, just maybe, Land Rover in the UK, NOTE a totally separate company to LRA, but Land Rover in the UK might get some other company to sell their vehicles here, or they might do it themselves, just like VW now does.

While this may not alter the product as it is right now, it may help Land Rover to make a better product than they have right now.

I agree with most of the comments in this thread and can only see doom and gloom for LR sales here, and judging by the worries re the new Defender maybe a different approach is needed.

I note that Mercedes have redone the Nissan Navara --in fact quite significantly so they could get a product to sell--maybe LR could re do a Tata dual cab for eg so it does reflect what we feel LR is/should be about and get that onto the market--it seems to me that IF the new Defender is nothing but a cloned version of the seemingly similar RR and Discos then it will not sell well to us--they said they wanted to compete with Hilux, even down to similar wheel patters/studs I think I read once--that a dual cab could be what many of us want, and it still could be customised/modifies like we like to do now--there is no question dual cabs are the go to vehicle now days so who knows?

Give us a decent sized diesel for towing, an auto option and get it happening.

Or split off LR from RR/Disco so LR's can go their own way, or sell that wealthy chemical fellow the rights to Defender as he wants a 'proper' Defender and leave the rest of the RR/Disco's to their market--at the moment what is happening is not working!

I like some others are waiting for the new jeep Gladiator to land as it looks to be exactly what we are crying out for.

LR really need to hit the sweet spot with the Defender because the lack of a workhorse model means they're left aiming at the family SUV market with the Discovery range and the premium market with Range Rovers.
Without a workhorse their range is seriously unbalanced and misses their traditional target market.
I'm sure they know it too, so they need to get it right and quickly get back in the market.

Interesting. I assumed they were going strong, although i could count the number of D5's i have seen on the roads on one or two hands, and i spend a lot of time on the road.

Interesting that their original market was farmers with the Series 1 etc. No product for them now.

Then their market grew to include expeditioners, particularly with the Series wagon variants. No product for them now.

Then it grew to include people looking for luxury when they went offroad. The range rover two door could be driven straight off the showroom floor across any challenge in Australia. Didnt even need to change the tyres. Not really a product for them now.

Then they appealed to the everyday family looking for an affordable 4wd, with the D1. No product for them now.

Then the urban affordable market with the freelander. No product for them now.