Thread: Land Rover Sales Figures 2018

Originally Posted by trout1105

The luxury end of the market may be lucrative But most of the money is in the workhorse area with reasonably priced trucks for the farming, mining and recreational customers.

Exactly, which is why Land Rover are facing a difficult future without a fairdinkum work vehicle or two. All other manuacturers have addressed the need to compete in this core market segment head-on...even Merdes Benz, the luxury saloon meister, has a work ute and the G Wagen and Delivery Vans and Camper conversions.

Over the past 10 years or so Land Rover have dumped their core brand identity of practical capable and classless, in favour of elitist bling + closed most of their regional service agents and retreated to Mayfair / Toorak / Potts Point.

If they want to sell vehicles in numbers equivalent to Roll Royce they’re doing well. But their Mayfair centric view of the world is wearing very thin for the majority. They can hide from the fact that they are perceived as unreliable and parade around as the most expensive for only so long. But the majority of people need to work for a living and need a practical vehicle to do it in.

The global muddy polo field is a figment of McGoverns imagination

Originally Posted by trout1105

IF they were to produce a No frills live axle truck they would struggle to sell them A, because they are a Landrover and most people perceive that brand to be unreliable and B, The Japs have pretty much got that side of the market sown up.

Maybe in Australia but not the world - dont confuse our Toyota dominated market with the world market where their dominance is not nearly as great. Landrover are not into our market but looking what will maximise sales in the world but I do agree they stuffed up where the D5 is concerned and our response to that vehicle is similar across the world.

Garry

Originally Posted by Zeros

The global muddy polo field is a figment of McGoverns imagination

Ha ha ha ha!! Cracked me up.

I think you meant 'The global muddy polo field_carpark_is a figment of McGoverns imagination'. I saw a classic video on utube once, might try to find it.

Yup! it's even spread to Adelaide. says it all

If people still believe land Rover is a brand that makes practical utility vehicle. Or even make a 4wd that can go off-road,

May I suggest you go to the dealer and have a look (and wear your normal outdoor clothes

There's one thing that I'd like to experience in the picture below, and it isn't the Rangie...

Originally Posted by grey_ghost

There's one thing that I'd like to experience in the picture below, and it isn't the Rangie...

Both look expensive to maintain :-)

Perhaps this is a muddy polo field carpark? If this is what they are for, its not doing so well.......

YouTube