Thread: Land Rover Sales Figures 2018

Jaguar Land Rover: 5000 jobs on the chopping block | CarAdvice

LR responded to the criticism of it not being environmentally conscious enough in the past, seems they need to do it again.

Originally Posted by rammypluge

Jaguar Land Rover: 5000 jobs on the chopping block | CarAdvice

LR responded to the criticism of it not being environmentally conscious enough in the past, seems they need to do it again.

Haha LR...

I think they’ll find that it’s probably not worth putting all the eggs in the one basket!

“Care for a jelly mould?”

“We have Eeny, Meeny, Miny & Moe"

BBC with a good look at JLR's current situation -

Jaguar Land Rover struggling to return to top gear - http://www.bbc.co.uk/news/business-46594060

Even though it was a punchy retro gap filler and desirable prospect for those with cash to splash on playthings, the V8 works Defender was announced at the worst possible time.

With nothing to show in terms of the ‘new Defender’ or its potential world-beating EV green planet credentials, lobbing a fuel guzzling relic into a dieselgate world was not what the doctor ordered. Combine that with a Chinese luxury market being so spoilt for choice re which thirsty babushka doll bubble diesel Land Rover clone to purchase for their bling collection; ‘practical’ considerations like a V8 showpony really didn’t send the right message to a world wary of Toorak tractors ripping up their lawns.

And yet, Velar could have been the perfect foil if it had been an EV!! ...it’s the future san!

Yes in the good old times everyone loves a fantasy mobile, some can even afford one. But when it comes down to it, pragmatic, frugal and functional will win out in the long run and of course it needs to look good too. All of which is why Defender is such an icon and also why Land Rover sales are stalling. Where’s the Defender??

The utilitarian Velar? Well...yes actually as it turns out. It could have been the futurist before the modernist (McGovern note to self, Modernism finished 50 years ago - it’s the old Defender stupid). Utilitarian Velar? Yes! New EV Defender...because EV is the new pragmatic utilitarian.

The new Defender should have been called Velar. It could have been a range of future models from svelte SUV to world first 1000km Range EV Hybrid dual cab ute mountain goat.

Land Rover were way too slow to upgrade Defender, despite the early red electric demo model and the blindingly obvious and stupid 20 year hiatus of ignoring the importance of updating its icon for the modern world. Land Rover is in trouble again because, Britain is too slow and stubborn to embrace the global economic truth, to the point of wanting to retreat back into its Brexit shell; China is so huge and powerful that a change of fashion and tech advances can slash sales of shiny handbags by half overnight; combine that with no big yank tank model to push back into the global centre of climate denial V8 loving super-size land-roving; and the brand built on classless vehicles capable of crossing all divides is all of a sudden stuck in an upperclass image collapse!.

Who would have thunk it? The future is in diversity for a globally diverse world! Not one Luxo model in seven different sizes

A vehicle with a diversity of functions embracing a diversity of applications - like a Swiss Army knife perhaps? ...Oh hangon that’s what Defender used to be!

A choice of ICE, HYBRID, EV, Defenders - Base Wagon / Dualcab Ute / New Design Classic, could have saved JLR right now. Let’s hope it’s not too late!

Change the name of Defender to Velar. The current Velar can be Velar Sport. Then Velar 110. Or Velar Desert. Or Velar Peak. Or whatever. Just make it something pragmatic, utilitarian with constant ground clearance, 16 inch rims and decent skinny tyres! A high-tech real Land Rover. Something other than another fancy SUV. Even Mercedes Benz has almost done it for goodness sake!

...Gerry, I’ll send you the concept design bill. ...and stop wearing that lilac jacket! Or if you must, at least put some corduroy patches on the elbows

Zeros.

Well said Zeros.

Who would have thought trump taking on the chinese would hurt LR's profitability.

Regarding the trend away from diesel, it wasnt very long ago that the unresolved pollution issue made headlines. Up until that time it was being seen more and more as the future. Modern markets are tough.

During the modern period we were still travelling the world in timber sailing ships.

The contemporary world has moved on ...hasn’t it? Global trade occurs in the ether now, not as a result of a treacherous 12 month voyage. That experience is now the preserve of those seeking to escape persecution by the darker aspects of the global economy.

Who wouldn’t have thought the worlds super powers would influence everything everywhere? It’s a world war by finance. Wars are the cause of many casualties.

We’ve known and debated for how many decades that burning oil is unhealthy for our planet? Everyone just assumed it would run out. Actually peak oil is yet to come...when no one wants it anymore.

‘Modern’ industry is a dinosaur. It’s extinct.

The future is ALL in renewable energy. There is nothing modern about it.

Regarding the arrival of "peak oil" - I was reading an article a couple of years ago (sorry, can't remember where from). They stated that the earlier hypothesis was actually correct, if fuel had stayed around the same price point. It is costing more to extract than the old prices could sustain, but with increased prices, as well as new methods, a lot of the lower quality stuff is now worth getting at. The advent of things like shale oil, CSG, etc are helping to eke out the oil supply as well.
Filling the tank in my current vehicle now costs more than the monthly payment was on my first new car!