Thread: 4wd action

The advertisers pay to send vehicles on the trips to get exposure.

Originally Posted by 86mud

I see Roothy is coming back to join Glenn Hadden and Kenny on Low Range - which will be now called Dustemup.

I also see that 4wdaction is now longer in print - only on social media now - youtube, facebook, etc

I've always wondered who pays for all the 4wdaction fuel bills, vehicle maintenance/repairs etc and what salary Graham Cahill and Shawn Whale are on? Surely sponsership can not cover all that.

Then, who pays the expenses for anyone else that tags along on "epic" trips?

Until last month I worked for a 4WD media company...and sponsorship is in six figure sums each year for single brands. The hero cars for established companies are provided by the sponsors-whether Isuzu, Mitsu, VW, Ford, Toyota or what have you, as well as a cash injection, spare parts and servicing. The company/media person often then owns the car outright and gets another next time there's a new model released. The tyre sponsor alone pays a few hundred grand per year. The camper trailer manufacturers pay to have their trailer on the show...but don't you dare sleep in it! The 4WD Action personalities (and others too I imagine) receive a significant sum, several times more than I made in a month, to speak at a 4WD show.
Want to do an install video/article of an abcd whatever? Get the sales team to ring a few sponsors till you get one posted to you. Could be anything from a lithium aux battery to a fridge slide.

It's a very well funded industry...