Originally Posted by
DieselDan
Getting unique OEM tyres is nothing new/unusual. All car manufacturers do it (the ones I've worked at anyway), even for dull, boring models.
You get control over rubber compound, tread design (sometimes), sidewall stiffness etc. These will also get made to tighter tolerances than the generic stuff you get at the local Bob jane.
So it allows you to tune the suspension bushes the way you want, gives you the ride you want, the handling you want and means you get better control over all that pesky safety stuff like the behaviour of the ABS, AEB, and all the other acronyms that ANCAP and other safety bodies like to have these days.