Thread: Ford Selling Landrover?

Originally Posted by George130

It's a pitty

We could put a bid in. Everyone pays $10 and we just offer that up.
We could then move it to Australia.

I like your thinking

BMW bought Land Rover to rip off the technology and then sold it

Now thats must be the beginning of the Urban Myth for 4wd's

If they wanted to rip off the technology they would do like every other car manufacturer buy a couple units reverse engineer them to find out the hows and whys and then produce their own models no need to buy the diary to sample the milk.

Originally Posted by cartm58

BMW bought Land Rover to rip off the technology and then sold it

Now thats must be the beginning of the Urban Myth for 4wd's

If they wanted to rip off the technology they would do like every other car manufacturer buy a couple units reverse engineer them to find out the hows and whys and then produce their own models no need to buy the diary to sample the milk.

You are quite right - and in fact, that is how the Landrover got started, by buying a few jeeps and copying them.

However, you will note that despite this, Rover needed to make a lot of changes from experience - it is probably no exaggeration to say there were more changes made in Landrovers from 1948 to 1951 than from 1951 to 1983. Similarly, Toyota started with making Jeep copies in the early fifties, and had to make a lot of changes. (Even Willys, starting with Bantam's blueprints, needed to make significant changes)
Even if you make exact copies, (and nobody does) having the finished product does not mean you know how it is made - things like how to finish the surfaces of parts or how they need to be heat treated (and most importantly, which bits of this matter).

Now I don't know if this is why BMW bought Landrover, or if the reason they sold it was that they had got the information they needed, but it would make sense.

John

Originally Posted by George130

It's a pitty

We could put a bid in. Everyone pays $10 and we just offer that up.
We could then move it to Australia.

we only need 3 billion pounds---
we only need 3 billion pounds---
we only need 3 billion pounds---
we only need 3 billion pounds---

whichever way you say it,,

I think you buy Landrover
and get Jag for free.

Offer them a $ for Jag and get them to chuck in Land Rover as well, for another $.

The bean counters will see the sensibility of this idea

Here's the plan, which'll stop Ford losing billions:

1. Ford dump LR and Jag for 2$.

2. New owner shelves Jag temporarily.

3. New owner rationalises LR line - one platform/chassis down the prod line - p1ss off the Hippo, sorry Freo people. Only diesel versions and only two motors V6, V8 diesels, no petrol.

4. Existing/new prod line (one platform/chassis) Range Rover, RR Sport, Disco3. Rationalise models.

5. Three variants sold to the world, as above.

6. Get the designers to put a Jag sedan on the standard platform.

7. New jag sedan 4wd created and sold to the world.

8. All use one platform and only (one of) two diesel donks.

9. Defender: Given there are now three redundant lines (as a result of the Ford dump), and one common platform/chassis, reintroduce a second line.
The one common chassis, including motor(s)/box/tfer, underpins the all new Defender, which is a basic vehicle. (aftermarket can spec it custom)

10. Problem solved - except for the Hippo and whatever an Etype is called this week.

11. Prod line 2 runs a short platform/chassis which gets the Hippo bodyshell.

12. Having made gazillions of $$$ on this plan, the new owners reintroduce the original Etype, which runs off prod line 2 (only one run per year) and keeps old semi retired aluminium body beaters in a happy occupation.

13. I'll have one of each, I'm not greedy.....

GQ

Of course if this actually happens, we then know the new owner is an AULRO fan and I'll a % or 2...

GQ

i thought jag was the problem

isn't jag the one running at losses, and the whole reason landrover gets sold is to sweeten the jag deal......

i dont think anyone would buy jag on its own

Originally Posted by Pedro_The_Swift

we only need 3 billion pounds---
we only need 3 billion pounds---
we only need 3 billion pounds---
we only need 3 billion pounds---

whichever way you say it,,

I think you buy Landrover
and get Jag for free.

You'd think, for a piddling 3bn the ADF would buy them guaranteeing LR vehicles to mil spec forever and maintain the commercial arm to make ADF self supporting.


Cheers
Simon

Just my luck... my 3 favourite car manafacturers

LR, Aston & Jag

I might start liking Holdens and see if i can Jinx them instead