Libs & Costello

**Quiggers** · 26th November 2007, 10:10 PM

Originally Posted by vnx205

Am I being overly cynical, or is it the case that any party that loses these days blames their election strategy instead of considering that maybe their policies didn't offer the people what they thought they wanted?
Is that their way of saying policies are less important than how we sell them?
Is it all about marketing rather than substance?

I know some advertising guru is supposed to have said that you don't actually sell the steak, you sell the sizzle, but I would prefer it if election campaigns were all about the steak and less about the sizzle.

I was one of those 'advertising gurus' back in 87 and 93; 93 was very satisfying as we got keating over the line, as was our job... (87 was easy)

irrespective of any personal politics or bias, getting the libs over the line, just gone, would have been nigh on impossible...

the (lib) place was untidy, the campaign was untidy and unfocussed,
the public had obviously had enough of the negativity of the libs,
and there weren't any real new campaign ideas to generate any real trust in the incumbent govt....

while rudd wandered australia looking like the chesire cat,
the libs looked like a 'roo caught in the headlights...

on sat night tv: i actually felt sorry for the forlorn looks on the faces of Joe Hockey and Barnaby Joyce, Barnaby looked like he was going to expire...

they never even saw the train wreck coming......

GQ

**29dinosaur** · 26th November 2007, 10:22 PM

In some footie games, the winning side truly wins on their own merits against a side which also plays full strength. In other games, the winning side is only there because the losing side just played downright rotten football. So it is with politics - on this occasion, the Libs just took their eye off the ball, made too many mistakes (historically over a number of years), hadn't trained properly, thought they were fit, but in actual fact were arrogant and lazy, trying to blaze in past glories and foolishly played the man and not the ball and a whole lot of fundamental mistakes and so paid the price. I don't really think labor had to do very much other than try not knock on at the last minute. They really didn't have to be brilliant. Thus they won.

**solmanic** · 26th November 2007, 10:24 PM

I'm just disappointed that Tony Abbot won't get the leadership with Peter Costelloe as deputy.

That's a ticket worth voting for on humour value alone.

**Quiggers** · 26th November 2007, 10:27 PM

entirely right 29dino

we measured many elections as such

as in:

it's not so much as the incoming can win

it's more that the incumbent will be kicked out

which is exactly what happened on saturday night

they had no chance of holding on, the tide had turned...

GQ

tombraider · 26th November 2007, 10:31 PM

Pity too that campaigns (and the foolish public) are aimed at scaring the public and not saying "We will do abc/xyz"

And are more focused on "those other people will/will not do ABC / 123"

Marketing should be BANNED in politics....

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