Interesting replies :-)
Here are some from a US LR site.
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Default Re: Land Rover Engineer Requires Info
I think that the thing most of us want on this board is the defender back in North America. Not a new vehicle based off the LR3 and badged as a "new defender." But the current production models with a few upgrades, air bags etc, in order for them to be brought over here again. I know personaly that's the only new Land Rover I'd consider buying off of a dealer lot.
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Car makers tout the off-road capability of a vehicle and throw street tires on it and show it driving down dirt roads. And people buy it anyway...gawd! I know that's just advertising, but where'd they get the idea?
Get rid of the air suspension. If you're too old to get up into your truck, then you need a c-dan. It's a cool selling feature but when one bag goes out, or the whole system goes out...
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1. Solid axles (no independent suspension).
2. Center diff lock.
3. Front and rear diff locks (ones that don't turn off automatically after you reach a certain speed).
4. Manual Transmission (6-speed with a granny low gear and OD 6th would be nice).
5. Absent that a nice 6 speed auto with a granny low and OD 6th would be acceptable - but needs to have a button you can use anytime for full manual control of what gear you're in.
6. Turbo-Diesel engine that makes good power, gets good MPG.
7. Full frame.
8. Fuse box with extra slots to add on things like air compressors, radios, driving lights, etc.
9. Non-sagging headliner (like get it Rhino lined or something - no fabric).
10. Real bumpers - not the plastic garbage. Optional winch bumper setup (not an add on that hangs down in the mud please).
11. Lockable storage spaces, I wish my glove box, center console and side boxes in the rear were lockable.
12. Get rid of all your proprietary OBDII and ABS software and make it available to people who don't want to pay a fortune to the dealer or spend a fortune on aftermarket software and code readers.
13. Lower gears for low range in the transfer case.
14. Factory 35" tires.
15. Beefed front steering.
16. Lastly a Rover that doesn't leak all over the place.
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Defender, Defender, Defender, TDI...
Most of us would be most pleased to see a D90 or 110 on the dealer lot new, not 10 years old and $75,000.
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As you can see, most Land Rover owners are after the same thing![]()



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and that is only one State,and not the biggest, so until the British Senior management do a total clean-out of the 1950's attitude of Australian Management & Attitude, "Take what we give you", E.G. that a customer only enters a Rover Dealership when he/she has decided to purchase a Rover Product the sales will only be minimal in this country, closing dealer and sub-dealerships does not engender customer loyality, the reason that the Japanese and other Oriental vehicles have such a stranglehold on the market is: SERVICE!!!!!! you can buy part and get the vehicles serviced in remote areas, AND they don't just 1 or 2 articles per part No, but when they entered Australia the policy was/is for every 1 vehicle complete entering the country 2 vehicles in spare was stocked
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