I can not comprehend why Land Rover is going to this trouble of making public all the possible problems that their products have. If they are genuine why do not send to the administrators an official letter with a template with questions to fill by the members in privacy. The AURLO administrators can send the template by email to all the members and then the members can reply directly to land Rover head office.
Does not require a rocket science engineering to work out what it is wrong with the product, just look at the sales of after market components like diff locks, etc to see what the Land Rover owners like to see in the vehicles.
If they like to be competitive, stop being arrogant and have a look what Jeep done with the specs of the new models and make the Defender 90 with similar standard inclusions here in Oz.
My suggestion: make available for Oz a Defender model reliable and to army specs without luxuries and have a look at the improvements that the Land Rover explorers community done to their vehicles for long trips to remote areas. The information is all there.
It is funny that Land Rover is looking now for our opinions after loosing the market to Mercedes Benz with the army vehicles![]()
If that is so, I think that the senior Marketing Manager is not going to be very impressed with the public exposure
Studies like this are done by marketing annalist which generate a professional report without damage the client.
The information in this thread is very good for the journalist that looks for something to attract the readers and advertising by the competition.
None of the information in this thread is new or groundbreaking. It is all out there, this is just one convenient place for Loz to find it.
I don't think there is undue public exposure here either. Realistically, the average (note: average, not exceptional) new LR buyer does not frequent forums such as this one.
Studies done by marketing analysts generating proffesional reports that don't damage the client are an **** kissing waste of time and money (IMHO). What you want are answers, not expensive brown nosing.
I did not sent any copy to head office and do not intent to do it so. It is not up to me to do it so.
Which gain have Land Rover if a magazine or many of them print an article about the views of the owners of Land Rover vehicles expressed in this forum?
Simple, just loose more customers.
Just remember that the majority of purchaser of vehicles are going for what the media or motorist associations are saying.
It is sad but many people buy a Landcruiser because John Laws said so
If you do not believe that advertising have an effect in the decision of what the public are going to purchasing then it is not point to continue this discussion.
In any case lets wait and see what happens in the future. I sincerely hope that the outcome will be positive.
Ahh. Hang on. Seeing the two sentences together clarifies it. The incorrect tense totally changes the message.
You meant to write "send" but wrote "sent".
Now it makes sense. The first was a suggestion of what should be done, not a a statement of what you had done.
Ron B.
VK2OTC
2003 L322 Range Rover Vogue 4.4 V8 Auto
2007 Yamaha XJR1300
Previous: 1983, 1986 RRC; 1995, 1996 P38A; 1995 Disco1; 1984 V8 County 110; Series IIA
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