Results 1 to 5 of 5

Thread: TAC- 20 years of TV ads

  1. 17th December 2009, 09:52 PM #1
    DeeJay's Avatar
    DeeJay
    DeeJay is offline TopicToaster
    Join Date
    Jan 1970
    Location
    Wheelers Hill, Melbourne
    Posts
    4,085
    Total Downloaded
    0

    TAC- 20 years of TV ads

    For those of you who don't live in Victoria, Australia, we have the TAC or Transport Accident Commission, who regularly put out brilliant confronting ads targetting hoon drivers, drowsy drivers, drug taking, DUI, inattention, running red lights, etc. Their ads have dramatically reduced our road toll because they are so realistic and graphic. This is the 20th Anniversary compilation of all their ads. It's compelling. It's relevent to ALL countries, not just Australia.

    Be careful out there.

    [nomedia="http://www.youtube.com/watch?v=Z2mf8DtWWd8"][COLOR=#810081]http://www.youtube.com/watch?v=Z2mf8DtWWd8[/COLO"]YouTube- Broadcast Yourself.[/nomedia]

    PS. It comes from their official youtube site so have a look around at their other video campaigns.
    Reply With Quote Reply With Quote
  2. 17th December 2009, 10:25 PM #2
    Blknight.aus's Avatar
    Blknight.aus
    Blknight.aus is offline RoverLord Vendor
    Join Date
    Aug 2006
    Location
    Melbourn(ish)
    Posts
    26,497
    Total Downloaded
    0
    and thats how safety messages should be done.

    "you dont have to take our word for it, here have some footage of what happens when you do it YOUR way"
    Dave

    "In a Landrover the other vehicle is your crumple zone."

    For spelling call Rogets, for mechanicing call me.

    Fozzy, 2.25D SIII Ex DCA Ute
    Tdi autoManual d1 (gave it to the Mupion)
    Archaeoptersix 1990 6x6 dual cab(This things staying)


    If you've benefited from one or more of my posts please remember, your taxes paid for my skill sets, I'm just trying to make sure you get your monies worth.
    If you think you're in front on the deal, pay it forwards.
    Reply With Quote Reply With Quote
  3. 17th December 2009, 10:35 PM #3
    D-Fender's Avatar
    D-Fender
    D-Fender is offline Master
    Join Date
    Feb 2008
    Location
    Vic, Melbourne, Bayswater North
    Posts
    255
    Total Downloaded
    0
    That ad was on the other day, at the same time across channel 7, 9 and 10. But the problem is, I watch quite a bit of telly these days, and I have only seen the ad that one time so far.

    Pretty powerful ad, should be more like those, scare the tits off people. No more "don't speed, it's silly'" and more "speed and you will bloody-well die".
    Reply With Quote Reply With Quote
  4. 18th December 2009, 07:47 AM #4
    robzilla's Avatar
    robzilla
    robzilla is offline Master
    Join Date
    Jan 2009
    Location
    Wheelers Hill, Vic
    Posts
    380
    Total Downloaded
    0
    what are the opinions on that first statistic?
    1989 - 776 deaths
    2009 - 303 deaths

    i'd dare say there's still just as many accidents happening, but it's improvements in vehicle safety that's making the biggest difference, especially in the lower speed crashes.

    this is my fav ad - not australian though. Haven't seen any Aus ads as bad/graphics as some of the international ads
    [nomedia="http://www.youtube.com/watch?v=DGE8LzRaySk"]YouTube- Broadcast Yourself.[/nomedia]
    Reply With Quote Reply With Quote
  5. 18th December 2009, 09:01 AM #5
    Shonky's Avatar
    Shonky
    Shonky is offline TopicToaster
    Join Date
    May 2007
    Location
    NSW, Australia
    Posts
    4,656
    Total Downloaded
    0
    I would agree that the dropping road toll can be attributed to other factors like greatly improved car safety, improved roads, more sealed roads, better (but still not great) learner programs etc, but certainly education has helped make a big dent - this includes TAC ads which I feel really hit the mark.

    You will note that I haven't mentioned reduced speed limits, and installation of cameras above. People who die in accidents where "speed" is a factor are not affected by changes in speed limit. The P plater who plows his Subaru into a pole at 90km/h in a 60 Zone quite clearly isn't phased by what is written on the signs. 90 is still 90 - wether it is 30 over or 40 over the posted limit.

    Cameras. At a local stretch of road, I have driven and been driven through there thousands of times over the years. Never once did I witness a speed related (or any other) accident at this site prior to the speed camera being installed. In the years following the installation of the camera I have watched two rear end accidents happen right at the speed camera. I'd say it is a fair guess that the drivers were watching their speedos, not the traffic banking up in front of them...

    Anecdotal evidence, maybe, but I will bet that it is pretty indicative. Cameras by nature reduce speed AND concentration.

    Killing Peter to save Paul?
    [B][I]Andrew[/I][/B]

    [COLOR="YellowGreen"][U]1958 Series II SWB - "Gus"[/U][/COLOR]
    [COLOR="DarkGreen"][U]1965 Series IIA Ambulance 113-896 - "Ambrose"[/U][/COLOR]
    [COLOR="#DAA520"][U]1981 Mercedes 300D[/U][/COLOR]
    [U]1995 Defender 110[/U]
    [SIGPIC][/SIGPIC]
    Reply With Quote Reply With Quote
« toyotas have problems do they? | HAPPY BIRTHDAY SCOUSE »

Bookmarks

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  

Forum Rules

Search AULRO.com ONLY!
 Search All the Web!