Thread: So.... Who's going to buy one???

Originally Posted by GregMilner

I'm with you Bob. I'd have one in a heartbeat, and keep the D4, which I'd gallantly leave to Michelle, and keep the 700nm Velar for myself. Until such times as towing the camper, when I wouldn't want to get my Velar dirty

I love watching the LR promo videos for the Velar - confident that the intended buyers will be metro types with easy access to car washes and LR dealers!

Had the pleasure of test driving one and we both remarked on the vast array of gadgetry which would make Elon Musk smile - talk about distractions!

Beautiful car - a show stopper - but so impractical for day to day living in rural / regional Australia - but then we're not their intended market!

It's clever strategy by LR - producing glamour cars for (mostly) the city, like the Vogue, Velar and Evoque, which provide the profits that allow them to develop the cars we like to use for more adventurous stuff, towing etc. The more 'soft' cars they sell, the better I reckon.

You are dead right Greg. It is the only way they will survive in todays market as a smallish car manufacturer.

Originally Posted by GregMilner

It's clever strategy by LR - producing glamour cars for (mostly) the city, like the Vogue, Velar and Evoque, which provide the profits that allow them to develop the cars we like to use for more adventurous stuff, towing etc. The more 'soft' cars they sell, the better I reckon.

And the smart re-use (cross-pollination) of technology & hardware across the JLR range gives considerable non-recurring engineering and logistics savings. At first I thought JLR were mad to set up a new production line for the Velar and then learned, like a lot of our kit, bits are being shared across LRs and Jags .... in this case a big ticket item like the chassis, I believe.