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When is the new defender section going to be changed to L663?
"However, Autocar can now reveal the new Defender, codenamed L663, will finally be shown towards the end of the year as the centrepiece of Land Rover’s 70th anniversary celebrations – and the model revealed will be the final production car, not a concept."
New Land Rover Defender edges closer to production as cold weather testing commences | Autocar
Probably after it's official announcement, whenever that may be.Quote:
Originally Posted by blackrangie
does it? is L663 official?... again , I haven't seen an official release of this informationQuote:
Originally Posted by blackrangie
Codenames are usually not officially realeased on a manufacturers website (as they are code names) but widely known before release however when every reporter is using it its usually a sure thing. No one is using L660 as it was for the old Defender concept that no one liked that's dead. L663 is widely known as the current completely different defender, which is be tested. If you google L660 this thread ranks first, however Google L663 it doesn't show, prob not what the owner of Aulro wants, you loose traffic and people value adding to discussion. Not a big deal for us, but for others trying to find Aulro and the owner/s, yes.Quote:
Originally Posted by ramblingboy42
I had a quick read of the article and the most that I got out of it was “premium”... AKA “expensive “.. Land Rover have officially lost the plot... They have forgotten their origins and risk disappearing when the premium market declines and they have nothing else. Oh well. [emoji26]
They are absolutely going for a different market. The existing defender base was a 20K unit P/A demand, at that rate the new vehicle would never succeed. They are targeting the "Life Style" market.Quote:
Originally Posted by grey_ghost
some months ago I had a conversation with someone who has sat their backside in one of these earlier this year and basically said:
- Aiming for life style market.
- "Sort of like the D4"
- expected price range 60K to 110K AUD
- Based on D5 platform (hardened)
- 90, 110 coming and 130 too which apparently is "huge"
- priority is the 90 and 110
- Current defender owners most likely will not like it
- Its capability is very impressive - G wagon is nothing (This, I think, is the most important point of all as the credibility of the brand rests on this being true)
Take all of the above with a grain of salt - things change.
While they may not be catering to the current defender market that's not to say that they will not in the future. After all, there was and is a commercial version of the the Disco (ie no carpets etc.). The main impediment to getting the commercial version here in Oz if one was produced would be LRA themselves - as I understand it, they decide what comes here unfortunately and they most likely will not want to muddy their premium status.
it would be nice to have some indication of where things are being pointed, we really just have to wait and see....like we've been doing.
Quote:
Originally Posted by SBD4
We are all aware of the spin. ...The problem is that 100% of all current Land Rover models are already aimed at the 'Lifestyle Market'.
...So the real question is, what will set the Defender apart? What will make it deserving of the name 'Defender'? The 130 sounds interesting. But looking at the 90 and 110 spyshots we've seen they look quite diminutive, so the the 130 might be the commercial vehicle? The problem is - to compete in the over supplied dual cab market, the price will need to be more like $35-60K.
More capable than a MB G Wagen? Intriguing...but I'm not convinced given the spy shots, we'll see. At least if there is a 110 wagon version for $60K it will compete on price. But you can bet the base model will be a small capacity 4 or EV! and that the useable work vehicle version will be $80K+
The Wildcat is in the $80k price range. The Defender will be similar probably.
What is a Wildcat?
Ranger with bling. I was meaning to include Ford Everest with extra bling as being in that price range. These have the terrain response selector.