Won’t be retro...

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Originally Posted by Zeros

A different but also perfect example of social media marketing nonsense. Maybe you work for JLR?

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Actually just sticking up for the defender on a defender forum.

Social media marketing is the picture attached LR dropped on social media.

Viral marketing is the flow on effect from this, which you are helping with every post.

https://uploads.tapatalk-cdn.com/201...328c58c42a.jpg

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Originally Posted by goingbush

Theres new car money, its for spending on a new car.
My old cars get money spent on them whenever its required. I'll always have at least one old LandRover but never again a new one.

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Fair enough

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Originally Posted by DiscoMick

Fronts give vehicles a brand image, so when you see any model you know the brand. Look at Mazda, Toyota, Hyundai etc.
Within LR, there are similarities between all Rangies and between the Discoverys. I expect all the Defenders will have a similar brand image. McGovern says the Defenders image will be 'durable', whatever that means.

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Spot on

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Originally Posted by rar110

I think the front appearance similarity, and Range Rover grouping (Sport, Evoque, Velar) is clever. Some owners of a D5 or L494 etc will take delight feeling like they have a Range Rover or a car that looks like a Range Rover, without the Full Fat price tag. Most buyers are primarily focused on appearance or perception and luxury or comfort. All these Land Rovers look a lot less capable off road than they actually are. They are surprisingly capable.

I think the Defender will target different buyers and so it won’t look like a Range Rover. Buyers who want a vehicle that looks a lot more capable. I doubt it will look like a D4, but will be boxy in appearance. It will have options for those that like a bit more Lux too.

The capability comparison between the new Defender and other models will be interesting.

I’m hoping it also differentiates in mechanical ways like a broad, single range auto trans. If the povo pack option is in the $70k price range it will take customers from other brands without affecting sales on their other products too much.

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I'm also very interested in the spinoff models like the svx, povo pack and maybe even rumoured utilitarian version.

The SVX Discovery should have been here by now, does anyone know what the hold up is? Will be interesting to see how that does off road.

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Originally Posted by Zeros

My views on Land Rovers have nothing to do with social media. They are based on personal experience and observation. I don’t believe the hype. I look at an image or a text and make my own judgement.

AULRO is the only online media I participate in as it’ relatively specific and not full of manipulative algorithms. I don’t follow any other social media.

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You and I both share the same social media usage it seems, I don't have insty or facebook accounts, however I do google the occasional workshop facebook page to see if they are any good which is very helpful. I get your frustration with it all.

20 new snow pics, Different wheels, hybrid, regen?

Small discs also

Windows look super old school

2020 Land Rover Defender Returns In Snowy Spy Photoshttps://uploads.tapatalk-cdn.com/201...e74b439fb4.jpghttps://uploads.tapatalk-cdn.com/201...a71068646c.jpg

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Originally Posted by blackrangie

One things for sure, Land Rover still has a huge focus on capability and their quality of build has increased massively.

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I can't work out why they focus on this off road capability so much.

A bit more effort in quality control and reliability surely would help the company more.(they wouldn't want a repeat of the last Defender model run,as an example),but we won't go there[bigsad]

I am pretty sure with their current target market,few,i bet less than 5% would be interested in off road capability.

That could change slightly for new Defender buyers.

Quality of build had to improve,or they wouldn't be around today.

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Originally Posted by scarry

I can't work out why they focus on this off road capability so much.

A bit more effort in quality control and reliability surely would help the company more.(they wouldn't want a repeat of the last Defender model run,as an example),but we won't go there[bigsad]

I am pretty sure with their current target market,few,i bet less than 5% would be interested in off road capability.

That could change slightly for new Defender buyers.

Quality of build had to improve,or they wouldn't be around today.

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I'm no marketing guru but perhaps its like Subaru and the boxer with AWD. Market differentiator. If LR made their cars softroaders would they be any different to the X5 or GLE (although you can get a off road pack for the GLE).

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Originally Posted by scarry

I can't work out why they focus on this off road capability so much.

A bit more effort in quality control and reliability surely would help the company more.(they wouldn't want a repeat of the last Defender model run,as an example),but we won't go there[bigsad]

I am pretty sure with their current target market,few,i bet less than 5% would be interested in off road capability.

That could change slightly for new Defender buyers.

Quality of build had to improve,or they wouldn't be around today.

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I would say offroad capability is one if thier main point of difference's from the fake 4x4s, they can actually go offroad properly, they are generally most capable in class..900mm wading for RRV and i think 600mm still for RRE from factory with no snorkel.

Edit, just saw post above, sorry.

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Originally Posted by blackrangie

[2874891]I would say offroad capability is one if thier main point of difference's from the fake 4x4s, they can actually go offroad properly, they are generally most capable in class..900mm wading for RRV and i think 600mm still for RRE from factory with no snorkel.

Edit, just saw post above, sorry.

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But shod with tyre types and sizes that don't suit off road use....