Intriguing...not that the company needs saving now! ...although most intriguing is that conversely it might need saving down the track if the next Defender is a yuppie pretender. Goodbye cred.
RoverLord
The original Landrover was an out and out utility vehicle - and saved the company, which incidentally had been saved at the end of the 1920s by switching from mass market to luxury (but not high end luxury).
Leyland lost most of the utility market by failing to update the Landrover, instead treating it as a cash cow to prop up their mass market disaster. After the collapse of Leyland, Landrover was left with a shrinking market for the Landrover, and increasing competition in the high end luxury market which was where the Rangerover had moved to - but that was an ageing design as well. The company was saved by the Discovery - but note that this was not aimed at the high end luxury market, but at the lower end of the luxury market. As was the original Rangerover, and the cars that sved the company in 1930.
It will be interesting to see what they come up with this time!
John
JDNSW
1986 110 County 3.9 diesel
1970 2a 109 2.25 petrol
Wizard
Intriguing...not that the company needs saving now! ...although most intriguing is that conversely it might need saving down the track if the next Defender is a yuppie pretender. Goodbye cred.
Wizard
They do not need or want the cred anymore. The people buying Range Rovers and Discoverys could care less. As long as they can fold the seats using their phone, they are content.
Moderator
ThisOriginally Posted by Red90
JLR are a luxury vehicle manufacturer, commercial/utilitarian vehicles don't fit into their business model.
Wizard
Correct, except that their entire business model is founded on the image of bush capability. If the new Defender isn’t then they are no longer Land Rover. It will be very interesting to see how it plays out.
Moderator
All they need to achieve that is a D5 lifted slightly and sporting a boxy exterior shod with 18" LT construction AT tyres.
That'd do for the vast majority and they'd sell like hot cakes.
A cynic, moi?
Swaggie
No way,they aren't interested in that type of thing at all.All they need to achieve that is a D5 lifted slightly and sporting a boxy exterior shod with 18" LT construction AT tyres.
That'd do for the vast majority and they'd sell like hot cakes.
A cynic, moi?
There were rumblings about 18's from LR when the D5 came out,but nothing has been done,brake rotor size was the issue they said.
Which is rubbish as other manufacturers seem to have no issues with sorting out the brakes for 18's.
They are targeting the luxury around town market,thats it.
The D5 was purpose built to compete with Volvo,BMW,etc.
Thats obviously where the money is,so good luck to them,they have made a business decision to go that way for the company to survive.
So the new Defender,who knows.....?
Wizard
If that’s it, I won’t be buying one. ...all we can be is cynical given their 100% Luxo-barge track record of late. ...until it materializes. ...then again if it puts the G Professional in the shade and is under $80k look out!All they need to achieve that is a D5 lifted slightly and sporting a boxy exterior shod with 18" LT construction AT tyres.
That'd do for the vast majority and they'd sell like hot cakes.
A cynic, moi?
Fossicker
Has anyone here sat in a G professional? I like a simple interior but a Series 3 and 80's Suzuki Sierra put it to shame.
I recon the running gear of the professional with the interior of the old G350 for $90-100k is where it should be.
Apparently the Army aren't thrilled with them either. They arent approved to take them to remote places solo for reliability reasons.
Master
SupporterIve worked with the G pros in fire fighting, and that was my first thought..My stage one has a better interior!! I looked at one at a dealer when they were up around $120-130K and said to the dealer, `Wheres the rest of the interior`..he had no comeback.
I agree, that size, 4500kg GVM, Auto and diff locks and they will sell..Id buy one if the interior wasn't out of a 1980 ACCO truck
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