Will be Retro

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Originally Posted by blackrangie

Samsung did it, winning incredible market share off apple in a few years.
It's all about having a desirable product that works.

Also to consider, is when you sell a product for more $'s per item you don't have to sell as many to get the same result.

D5 for example would make approx 5 billion in sales per year @ 40,000 units if average AU125k sale price (this could very well be close to reality)

If average Defender had an average sale price of AU100k @100k units you get 10 billion in sales per year.

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Yep, agree but Samsung’s offerings were/are around the same or cheaper than Apples. People switch from Apple as they don’t see the value. If the Defender comes in under a new Hilux in price I’m sure they’ll fly off the showroom floor, but that would mean under $50K drive away, up to around $65K for a specced up unit.

While we don’t know pricing I’d almost put my left nut on them starting higher than that.

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Originally Posted by Homestar

Yep, agree but Samsung’s offerings were/are around the same or cheaper than Apples. People switch from Apple as they don’t see the value. If the Defender comes in under a new Hilux in price I’m sure they’ll fly off the showroom floor, but that would mean under $50K drive away, up to around $65K for a specced up unit.

While we don’t know pricing I’d almost put my left nut on them starting higher than that.

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Sounds about right I guess we'll see when the pricing has revealed and who the competitors will be.

I see Defenders all the time around Brissie and the Sunshine coast. Obviously people up here have good taste in vehicles.

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Originally Posted by Homestar

.... If the Defender comes in under a new Hilux in price I’m sure they’ll fly off the showroom floor, but that would mean under $50K drive away, up to around $65K for a specced up unit.

While we don’t know pricing I’d almost put my left nut on them starting higher than that.

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The most likely price range/model competitor closer to the new Defender would be the 76 Series wagon range.

approx ~ $80K give or take, depending on the spec level.
Dunno much about the Tojo range, but from memory it doesn't come in auto, and the Defer will have an 8 speeder as an option(so I've read).

Don't see many 76's around, nowhere near as many 79's anyhow.
So if that's their intended market(most likely to be) .. what would be the expected sales figures.

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Originally Posted by AK83

The most likely price range/model competitor closer to the new Defender would be the 76 Series wagon range.

approx ~ $80K give or take, depending on the spec level.
Dunno much about the Tojo range, but from memory it doesn't come in auto, and the Defer will have an 8 speeder as an option(so I've read).

Don't see many 76's around, nowhere near as many 79's anyhow.
So if that's their intended market(most likely to be) .. what would be the expected sales figures.

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My guess it will be more in the LC200 market,GXL is around $85K,VX,$95K.

Although it will be completely different.

The old Defender was more the 70 series market,this one will be more up market.

Big diesel,or petrol,EAS,if you get any change from around $85 to $95K you will be doing well.

Unfortunately if this new Defender is over $60k (very likely) then I am out. [emoji26]

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Originally Posted by AK83

The most likely price range/model competitor closer to the new Defender would be the 76 Series wagon range.

approx ~ $80K give or take, depending on the spec level.
Dunno much about the Tojo range, but from memory it doesn't come in auto, and the Defer will have an 8 speeder as an option(so I've read).

Don't see many 76's around, nowhere near as many 79's anyhow.
So if that's their intended market(most likely to be) .. what would be the expected sales figures.

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I would add prado, gwagon, LC200, jeeps or different styles, lots of American wagon 4x4s, patrol, pajero. Lots of conquest sales to be had and if what JLRA said is true being priced from volume buyer level to high end, i guess there will be opinions to suit many budgets?

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Originally Posted by grey_ghost

Unfortunately if this new Defender is over $60k (very likely) then I am out. [emoji26]

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Could very well get a 90 on coils for that, but who knows what volume buyers means hey.

Hilux/ranger 60-70k or prado 80k

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Originally Posted by blackrangie

Could very well get a 90 on coils for that, but who knows what volume buyers means hey.

Hilux/ranger 60-70k or prado 80k

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Hilux 4x4 price range $38 - $65K
Ranger 4x4 price range $42 - $75K 😳
Prado price range $54 - $85K
Defender price range... 🤞🤞🤞

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Originally Posted by grey_ghost

Unfortunately if this new Defender is over $60k (very likely) then I am out. [emoji26]

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Mate I thought hard about the likely cost. They won't offer deals for years. They look great and look xx'y. They will sell as many as they can produce early on. No discounts. A 110 with air and leather seats with off-road dial thing will be $100k on the road. That's the way I see it. Great if I'm wrong. I'm out of the new car market owing to a recent purchase but watching with interest.

Cheers