ahhh turn it up mate.....I just did some tough tracks...not a Land Rover to be seen.....I new Discovery outside the Noccundra Hotel, going to aeromanga on the bitumen. came from Thargomindah on the bitumen.....stop fantasising.
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Coincidentally, I'd been thinking about pricing the last couple of days too. I was stunned to discover that a Discovery Sport now starts at around $68k driveaway. RR Evoques appear to start from about $75k. The Discovery is priced from around $82k and I assume that model has no low range transfer. Think about that for a minute.
I think LR are going to struggle to position the new Defender without cannibalising sales of other models. I've read on a few US-based websites that the big three over there have struggled to make a case for mid-sized pickups, because they can't sneak them in significantly cheaper than the full-sized units. Since most people seem to see bigger as better, or at least better value, they're reluctant to buy a Ranger when they can get an F-150 for about the same price, or sometimes even less. Sure, there will be people who will see a Defender as too big and/or heavy for their needs, but how many people will see the value in a Disco Sport if they can pick up a Defender for a couple of grand more? The pricing of the RR Evoque is probably less of an issue, as it's pitched as more upmarket, but again, factoring in size, perceived value, the more rugged image and the likelihood of a not-dissimilar amount of standard kit (LR's base models are quite meanly specified), the Defender could steal a few RR Evoque sales too. Then you get to the bigger brother Discovery; if you can get a similar amount of kit, arguably more practicality, that oh-so-important rugged image and more capability for a lower price of entry, it's going to steal a lot of Disco sales too.
Personally, I'd bet on the new Defender starting around $70k at the very least, but more likely $75k and that will be for a base-spec 90 with solid white paint, coils and steels (if they even offer them here). In fact, don't be surprised if they start to follow other Euro car makers and offer up-specced models only in the Australian market, raising the price of entry even further. Even our Pumas were equivalent to more up-scale European market models. The base models in Europe had skinny steels, the black 'mask' with amber indicator lenses at the front, vinyl seats, windy windows, no traction or stability control and not even a headlamp leveling switch.
Anyway, a couple of other stray observations:
Rearward visibility is likely to be pretty terrible. The spare looks like it obscures even more of the rear window than it does on a Puma.
The teaser image showing the straight shut lines and narrow bonnet matches the Lego model. It does give me hope that the bonnet's a ruse and that it will have a proper raised bonnet, though I'm sure it won't. It might make it easier to address that glaring oversight though.
I suspect LR isnt giving Toyo the hard and serious look as market conpetition most of us would like as they are instead going to further segment the high end luxury market where they have most recently been able to gain and hold marketshare in spite of poor customer service ratings and rantings. While we may compare to offroad, overland and workhorse models from other manufacturers, and indeed it is important to do so, IMHO the very comparisons we as a customer base seek will be at beat a portion of a weighted average in any LR calculation. If instead LR brings a work model or (maybe even a ute) at ~$65k, I'd be floored. Guessing the top end will add up to at least $110k and hope they don't forget about those of us who prefer more simple pleasures.
Hmm, I would be very surprised if they haven't looked at the competition in great detail (LR are on record saying they have tested against the comp and its fantastic) also wouod be supprised if it best in class and one of the most capable dual purpose out of the box 4x4s.
What that competition is though?, we will have to wait and see, we can only guess and the list would be different for every country as each has its fav 4x4s that LR could have as a target for conquest sales.
Obviously with the features it will have it will not be a "great wall" 4x4 and will be priced accordingly, their vslue proposition will be very high.
I believe between the 4cyl base 90 on coils and a v8 SVX/SVR down the track they will target buyers of Wrangler right up to Gclass G55.
LR was most improved since last year in the states(issues mainly infotainment) and are almost on par with yota in UK for quality were other models are sold and diesels etc.
If you look over the past 15-20 years the problems per 100 vehicles for LR has halved in the states.
2005 = 395 problems per 100 vehicles after 3 years of ownership during 12 months (4 problems in a year)
2019 = 221 problems per 100 vehicles after 3 years of ownership during 12 months (2 problems in a year reported to be mainly infotainment)
So looking at this their dependability has improved 180% over 14 years up to 2016 in the US if my calc are correct.
In AU we there are a warranty horror stories as with any brand but from being on this forum when something goes wrong when your on a trip the customer service is fantastic, its a huge country and they go over and above to get you and your car back to a dealer and up and running and back on your trip, this seems to be very consistent customer service experience.
We own both a new JLR vehicle and an old one, customer service both in sales and after sales so far has been fine, no issues since purchase on newby other than loading android auto on, which was done within an hour of dropping it off and ready for pick up.
They certainly seem to have upped their game in terms of reliability and customer service in recent years.
As for pricing, I'm hoping the Defender will start around the top of ute pricing and go upwards.
hmmm , now that the model numbers no longer correlate to the wheelbase, maybe they correlate to the approx price in AUD, so the 90 will cost $90k and the 110 will cost $110K [bighmmm]
I'm a fan and own three so no need to sell me, however since you note the US, LR is most often (rightly or not) ranked near or at the bottom for customer service satisfaction. Amongst the highest awards there are those from JD Edwards, for which our beloved LR has not won a single mention across any of the catagories (quality, dependability, performance, dealership sales, dealership service).
All this said, I am looking very much forward to the release and hope it once and for all changes all this in AU, US, UK and everywhere else. I feel the LR's I own share nearly none of the issues commonly reported by others, but then again, all three of mine run Isuzu 4bd1's from the factory as well.
It is no secret, but sadly many of the problems seen in Australia with Land Rover servicing, service centres, performing service bulletins, fulfilling warranties, specs of cars imported etc, relate directly to policies of 'Land Rover Australia' - not the parent company 'JLR', or the dealerships. There have been many disagreements between LRA and JLR in the past, (including a couple I was stuck in the middle of!) so I'm waiting to see how this affects the new Defender if any issues crop up.
Mods, feel free to modify or delete if this steps over the line....
Some more renders, not 100% accurate, things like snorkel too small etc, but cool to see different colours designs etc.https://uploads.tapatalk-cdn.com/201...5d8e844768.jpg