Thread: Defender Sport + Sport EV

This would be a smart move.

So a re-bodied Disco Sport?

Oh dear....

Early 2020... I'm still waiting on the 90 fellas!

Land Rover already has one of the stupidly largest ranges of similar vehicles - they really should NOT be doing this they are just creating overlap in their range and stealing sales from themselves...

Fools


I'm also fed up with the term 'Sport' being used as a metaphor for 'smaller'.

Sales are doing pretty well on the DS and Evoque. A small scale Defender, the size of a Freelander, with more cargo space than the other two, might do ok without stealing market.

However it might take some entry level D5 sales for families that don’t need quite that much room or was cheaper.

Originally Posted by rar110

Sales are doing pretty well on the DS and Evoque. A small scale Defender, the size of a Freelander, with more cargo space than the other two, might do ok without stealing market.

However it might take some entry level D5 sales for families that don’t need quite that much room or was cheaper.

But it just continues to dilute the name.
Why do it?

The Disco Sport is LR's top-selling vehicle, followed by the Range Rover Evoque, so I can understand why they think a Defender Sport should sell well. They have said the aim is to have three familues of vehicles. That would be another use of the 2.0 diesel. Spreading costs across platforms is good economics.

Originally Posted by rick130

But it just continues to dilute the name.
Why do it?

Capacity to produce so many different vehicles must be a concern for JLR.

I see the D5 as a model most at risk, being so finely between the RRS and new Defender 110/130 wagon. Pricing the D5 entry spec level low enough will help a bit.