Originally Posted by 
akovach
				 
			Gromit. You hit the nail on the head. Marketing determines the names used and that's why we have, for example, so many variants on the Range Rover.  Everyone wants to be seen in a Range Rover.   Land Rover have, in my opinion, stuffed the naming of models, to the point that people are confused.  For example, why would you call the replacement of the Freelander 2 a Discovery Sport??  Crazy. People were saying that they wouldn't buy a Discovery because it's so small, not realizing that it's supposed to be a "sportier" (which is absolutely a disgrace to call such a car a sport) smaller version of the "normal" Discovery.
Factories market their cars in any way to sell cars.  Most of JLR's customers are not on this forum as they aren't Land Rover enthusiasts.  They buy a Land Rover, mostly, because it's seen as one of the brands to be in.  If JLR relied on people like us on the forum, they would have been broke decades ago.