Originally Posted by
NT5224
I'll choose my words carefully here...
With the release of this latest vehicle and the backtrack on producing a load carrying version (is that even possible with monocoque and gasbag suspension?), what I've long suspected in the leadup to L663 SUV has come to pass. Land Rover no longer build vehicles that are relevant to my individual needs or lifestyle, and maybe not relevant to anybody who needs a serious off road working vehicle. I will always love Land Rover heritage and my amazing 110 HCPU 'Hector', but I wont be buying another vehicle from them (unless a new 'Series IV' line emerges).
I respect that from a commercial marketing perspective their rationale and current product line may be a shrewd business move, and that the world is now largely urbanised and populated by trendy, cashed up latte drinkers with a penchant for weekend extreme sports (or at least appearing on facebook to do so).
The bit I dont get is how many of the beardy urbanistas that they target with their marketing can afford upwards of 70K for their cafe to cafe runabouts? I will spend upwards of that on my next vehicle. But it wont be a land rover SUV. G Wagen Professionals and Iveco Daly 4x4 are probably the two I like best right now.
I guess the question I now have for the Land Rover brand enthusiast is which model will carry the brand identity forward now that the Land Rover is gone? I've never had a Discovery, but hear they're OK. I liked those boxy ones. So is the Disco or the Range Rover now the flagship of the land rover product range?
Alan