Land Rover is dead... Long live land rover!

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Originally Posted by manic

So a tray back variant on this new platform would be a disaster for sales? What are you on about?

The series-defender was one of the most globally recognisable and successful go anywhere utility vehicles ever sold. 1948 - 2016.


They clearly want to sell off the back of that, why else would they continue the name. But so far the extension is not convincing. A ute version would help maintain the link. Right now its looking like a D4 replacement.

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They only sold 5k on average to the public, worldwide last few years, 15k to fleet.

It wasnt the be all and end all of anything, if it was it would have sold like hot cakes.

I'm not saying I don't like the old defender because I do.. I'm just saying the new one will connect with much more people as they have ticked a lot more boxes whilst keeping it rugged durable and capable.

Well it must be official then. The new one will sell like hot cakes, and connect with more people than the 1948-2016 series run. It will be iconic by default.

And it will be as capable, and durable. No worries there.

Anything else worth discussing?

Or have they missed something carrying this thing forward - anything come to mind? No probably not, it's gotta be all there.

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Originally Posted by 101RRS

I dont disagree with anything you have said - the slot where the new Defender is pitched against the lower 3/4 span of the D5 and the bottom end of the RRS - this new Defender is just an other model in the LR lineup with models competing against each other. I agree for a small company like JLR to continue a vehicle like the old Defender is probably not viable.

The D5 has been a bit of a failure - certainly has not captured the public's imagination, so maybe cut their losses with that and slot in the new Defender in as the new Discovery - and take one of the agricultural Tata vehicles - wave the magic wand to give it a make over looks wise, fit TR etc and slot it in the bottom of the line up as a real replacement for the old Defender.

I dont dislike the new Defender and would certainly consider one but it would be as a replacement for my RRS - having trouble understanding where it fits in the line up and its pricing.

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If the D5 by sales is a failure(which its not), the old defender was one of the worst automotive failures in history for sales in its final years (which it wasn't)

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Originally Posted by 101RRS

I dont disagree with anything you have said - the slot where the new Defender is pitched against the lower 3/4 span of the D5 and the bottom end of the RRS - this new Defender is just an other model in the LR lineup with models competing against each other. I agree for a small company like JLR to continue a vehicle like the old Defender is probably not viable.

The D5 has been a bit of a failure - certainly has not captured the public's imagination, so maybe cut their losses with that and slot in the new Defender in as the new Discovery - and take one of the agricultural Tata vehicles - wave the magic wand to give it a make over looks wise, fit TR etc and slot it in the bottom of the line up as a real replacement for the old Defender.

I dont dislike the new Defender and would certainly consider one but it would be as a replacement for my RRS - having trouble understanding where it fits in the line up and its pricing.

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Just wanted to say I completely agree with the points made above, articulated so much better than I could!

And one more thing. As somebody else mentioned earlier in this thread, despite the hype, nobody outside of JLR seems to have actually tested and driven the vehicle off road yet...

So all the accolades for the performance of the new land rover SUV are coming from the manufacturer, not any objective source.

So far this is what we really know about the new vehicle:

1. It looks like a Ewok/Discovery 5 SUV with a plastic suitcase stuck on the back window.
2. It looks like a Ewok/Discovery 5 SUV with a plastic suitcase stuck on the back window.

Alan

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Originally Posted by blackrangie

If the D5 by sales is a failure(which its not), the old defender was one of the worst automotive failures in history for sales in its final years (which it wasn't)

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Not a failure no, I agree there, but certainly not a hit though you’d have to say. Global figures for the D5 are about 20 odd percent down on the D4. Defender sales were stable and of course rose significantly after the news production was ending so a different story all together IMO. More interesting is how the Velar took away sales from the Evoque and Discovery Sport. Sales of both of these plummeted on the release of the Velar so is is clear that LR have History or taking their own sales away from certain models with the release of new ones and shows to me that they have too many in their lineup that customers think are pretty much all the same. Time will tell if this is the case with the new Defender. My uneducated guess is that Disco 5 sales will start to fall when we can see a full years sales of the new Defender.

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Originally Posted by NT5224

Just wanted to say I completely agree with the points made above, articulated so much better than I could!

And one more thing. As somebody else mentioned earlier in this thread, despite the hype, nobody outside of JLR seems to have actually tested and driven the vehicle off road yet...

So all the accolades for the performance of the new land rover SUV are coming from the manufacturer, not any objective source.

So far this is what we really know about the new vehicle:

1. It looks like a Ewok/Discovery 5 SUV with a plastic suitcase stuck on the back window.
2. It looks like a Ewok/Discovery 5 SUV with a plastic suitcase stuck on the back window.

Alan

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Actually multiple external to JLR have seen and reported on its performance at moab, and around 10 reporters have sat in whilst being thrashed and reported on the experience, far from nothing.

10s of thousands of people have crawled all over them at frankfurt, dealers and shopping centres in the UK, Dubai, and LA motor show is next.

And it will also be interesting to see where LR end up at the end of 2019 in total sales. Not sure how they are tracking but are they still on the slide from last year after jumping up so dramatically in 2017 with the release of the Disco Sport which was a hit, and now plummeting. Will they crack 400,000 units this year?

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Originally Posted by Homestar

And it will also be interesting to see where LR end up at the end of 2019 in total sales. Not sure how they are tracking but are they still on the slide from last year after jumping up so dramatically in 2017 with the release of the Disco Sport which was a hit, and now plummeting. Will they crack 400,000 units this year?

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I believe they are back in profit this year, which is way more important than sales or turnover.

Good point. 👍

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Originally Posted by blackrangie

Actually multiple external to JLR have seen and reported on its performance at moab, and around 10 reporters have sat in whilst being thrashed and reported on the experience, far from nothing.

10s of thousands of people have crawled all over them at frankfurt, dealers and shopping centres in the UK, Dubai, and LA motor show is next.

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So actual testing has been completely 'controlled' by Land Rover so far (crawling over them doesn't really count).

Interesting that they launch the product long before it's available and then don't let the press loose in them. Strange marketing strategy but they must think that they know what they are doing.........


Colin