The New Defender

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Originally Posted by blackrangie

Go for it, pricing is no different to a cruiser, but the new defender is lightyears ahead.

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I almost bought a 200, then I test drove the y62 and the rest is history. Also your kidding yourself if you think the patrol isn't HD, the new one is tee same car with only cosmetic changes.

LR wants to increase its sales, that's what they're telling us anyway. Why the hell would you price it around a cruiser? The cruiser is over rated and represents terrible value for money but it has something that LR lost 30 years ago and that's reputation. The whole world recognises the landcruiser name plate and thinks reliability, tough and robust design and they sell well. Please note I'm not in anyway a cruiser fan and I think the y62 eats it for breakfast but most people are sheep and that's the reputation Toyota has built. People love Toyota, fact!

Now, the way I see things is like this; mum and dad want to buy a large 4wd vehcile that can transport the family safely, tow and go offraod occasionally so they price up a new 110 and with some niceties and on road it costs $130k with a 3 year warranty. Then they consider the 200 series which is loved around the world and realise a Sahara will cost $120k and has a 5 year warranty...... you can try to convince yourself otherwise but that 200 will outsell it 10-1, similar to how it out sells y62 patrol and disco 5 (people in this country love diesel 4wds not petrol).

Defender should be no more than $100k on road with a 5 year warranty, that would mean that the d5 would still have a market and keep defender at the bottom of the range (where it belongs). It would also captivate a greater market share at this price range, once you go over $100k looking for a HD offroad vehicle Toyota is always going to be the number 1 choice, I don't like Toyota but the sales speak for themselves.

I hope you guys are wrong on pricing.....[emoji1696]

Totally agree Nando apart from one point
Sales of 200 will exceed this thing 20:1 !
And I wouldn’t discount the poxy 3 year warranty

JLR , if they want to prove they have improved quality need to stand by their product
3 years is literally a joke

At 3 years of you bought this on terms you will be upside down due to depreciation and have a vehicle that is out of warranty with lots to go wrong

Compare that to a Y62 or 200 and do the maths

S

Quote:

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Originally Posted by 1nando

I almost bought a 200, then I test drove the y62 and the rest is history. Also your kidding yourself if you think the patrol isn't HD, the new one is tee same car with only cosmetic changes.

LR wants to increase its sales, that's what they're telling us anyway. Why the hell would you price it around a cruiser? The cruiser is over rated and represents terrible value for money but it has something that LR lost 30 years ago and that's reputation. The whole world recognises the landcruiser name plate and thinks reliability, tough and robust design and they sell well. Please note I'm not in anyway a cruiser fan and I think the y62 eats it for breakfast but most people are sheep and that's the reputation Toyota has built. People love Toyota, fact!

Now, the way I see things is like this; mum and dad want to buy a large 4wd vehcile that can transport the family safely, tow and go offraod occasionally so they price up a new 110 and with some niceties and on road it costs $130k with a 3 year warranty. Then they consider the 200 series which is loved around the world and realise a Sahara will cost $120k and has a 5 year warranty...... you can try to convince yourself otherwise but that 200 will outsell it 10-1, similar to how it out sells y62 patrol and disco 5 (people in this country love diesel 4wds not petrol).

Defender should be no more than $100k on road with a 5 year warranty, that would mean that the d5 would still have a market and keep defender at the bottom of the range (where it belongs). It would also captivate a greater market share at this price range, once you go over $100k looking for a HD offroad vehicle Toyota is always going to be the number 1 choice, I don't like Toyota but the sales speak for themselves.

I hope you guys are wrong on pricing.....[emoji1696]

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Nissan, nobody mentioned not HD, just they lost the looks plot imo. Having said that the exterior and interior certainly looks much less HD than the new defender, same goes for the cruiser.

A LC200 is still a cruiser, nothing special imo. The defender is special and on paper a much better 4x4 both onroad and off all things considered. And its in a different league of vehicle as others have stated, comparing just price doesn't work.

As you alude to its all about value proposition for the buyer, the new defender is priced similar but much more value.

For me the value proposition of a special utilitarian 4x4 thats modern, comfortable, safe, good looking, airspung, future proof and most likely best in class on and offroad at nearly everything speaks for itself.

If you want average buy average, if you want something above average buy that if its within your means, features cost money and pricing reflects that.

Having everything the new defender has as standard is not cheap, pricing is fair imo when you look at pricing of the 4x4s most believe will be its competitors and what are standard features in them and their on paper capability limits.

For sure you can get a new defender onroad for under 100k with 5 year warranty, very easy to achieve even if you had to pay a few grand for extended warranty. Australia's consumer guarantee law covers us anyway (warranties are a bit of a scam in AU, but I admit having one makes it easier)

We didnt pay a cent extra for 5 years warranty, 5 years servicing, 5 years roadside on our last JLR purchase (special deal at time of purchase)

If you want a truckload of bells and whistles however they dont grow on trees and you must pay, they are smart releasing volume buyer pricing through to high end, 90 will be less, im sure they will do higher priced svx in future too.

Land rover from my understanding doesn't need to sell the most 4x4s as their price point is higher, they just want to sell a lot more than 20k p/y and of that 5k to non fleet buyers that the defender sold on average in its last few years, which imo they will do very very easily.

Some good shots from slovakia showing the roofrack really well. Great design, allows sunroof/ragtop with rack on.

Very complimentary to the spape

Also has the checker protection infront of guards and on rear light area.

Cant wait to see one with all the gear including the AU winchbar.https://uploads.tapatalk-cdn.com/201...2692ef813c.jpghttps://uploads.tapatalk-cdn.com/201...c219f09a50.jpghttps://uploads.tapatalk-cdn.com/201...9c2d1b9057.jpghttps://uploads.tapatalk-cdn.com/201...4d0a7bd8cd.jpghttps://uploads.tapatalk-cdn.com/201...798eccdd2e.jpg

Well stated BR. Top explanation.:TakeABow:


As my olde boss would say, if he wasn't 6' under or in the Ash Vase is " You can't get something for nothing" or in his case it would be, "Yer can't get sumfin fer nuffink"

"The law of business just doesn't allow it blah blah blah ad nauseum".

He was right as well.[smilebigeye]




Re the above images, one has to say though that it is not the most loveliest & graceful looking thing on wheels.[bigsad]

I would suggest that the highest spec “last Defender” [emoji6] at around $56k vs the new base spec at $69k isn’t too bad.

You take 9 years into account and the fact the base model has more gear than any in the previous model and you’re getting your $13k worth.

The fact so many options are available just improves the units appeal.

Take for example “Baytown” and his 110. Once he optioned it up, added all the bits and pieces his would easily owe him $100k. Nothing wrong with that at all.

With the new model it’s just easy to have almost all the value mods factory fitted, a better ride, better handling and less compromises when it’s doing its city cycle.

Remember Australia is really the only country which hasn’t gained economic ground since the GFC with wage stagnation and an overwhelming dependence on Housing sector, the rest, USA for example, has forged ahead. A new Defender for them is priced about right to make inroads.

I also did some work on TCO, and the semi-hybrid adds a fuel saving to the equation that offsets some of the cost over time. Compared to others (V8 LC and Patrol) a reasonable saving is to be had in fuel and in SA at least in registration and insurance.

My D4 has the highest sticker price of any LR I’ve owned, in the modification costs it’s been the cheapest I’ve owned and still done everything asked of it.

Leasing the new Defender “X” will only cost me $200 a fortnight more than the D4 did.

Thanks for posting up the pricing and the specification guide.

Unfortunately for me (and I think a fair few members on here) - LR have done what we all feared. Which is - price themselves at the high end, and when you start adding options and packs - kill off my dreams of owning a new Defender.

I think that it's probably a great vehicle, and I will still wait like a fool for the 90 to be released - but based on this pricing, I'm certain that I am wasting my time.

I'm surprised that LR haven't charged people for air in the tyres... [wink11]

5 tyres @ a grand per tyre = 5 grand. Hhmm, makes sense to me. [biggrin]

When I consider the new Defender I am actually seeing the proper next evolution of the D1 to D4 journey. The D5 is more like an upsized and upmarket version of the Freelander primarily targeting city usage.

No doubt disappointing for old Defender owners but clearly the new Defender is looking to reposition itself with the target market. Just like the D1 was a viable replacement for the RRC, the new Defender will attract those of us who progressed from RRC’s, to D1/2 and on to the D3/4 but will never consider a D5.

Having said that - I will be waiting another 5 plus years to see what the new Defender Series 2 looks like. I predict by then they will nail it - just as they did with the D2 and then D4.

I do think JLR are missing an opportunity in the Ute segment if they want to tap into a growth market. Perhaps this is where something built on a Tata platform with some LR technology, drive train and branding comes in.

Quote:

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Originally Posted by Tombie

I would suggest that the highest spec “last Defender” [emoji6] at around $56k vs the new base spec at $69k isn’t too bad.

You take 9 years into account and the fact the base model has more gear than any in the previous model and you’re getting your $13k worth.

The fact so many options are available just improves the units appeal.

Take for example “Baytown” and his 110. Once he optioned it up, added all the bits and pieces his would easily owe him $100k. Nothing wrong with that at all.

With the new model it’s just easy to have almost all the value mods factory fitted, a better ride, better handling and less compromises when it’s doing its city cycle.

Remember Australia is really the only country which hasn’t gained economic ground since the GFC with wage stagnation and an overwhelming dependence on Housing sector, the rest, USA for example, has forged ahead. A new Defender for them is priced about right to make inroads.

I also did some work on TCO, and the semi-hybrid adds a fuel saving to the equation that offsets some of the cost over time. Compared to others (V8 LC and Patrol) a reasonable saving is to be had in fuel and in SA at least in registration and insurance.

My D4 has the highest sticker price of any LR I’ve owned, in the modification costs it’s been the cheapest I’ve owned and still done everything asked of it.

Leasing the new Defender “X” will only cost me $200 a fortnight more than the D4 did.

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Agreed base is reasonable for what you get, its actually very tempting to get the bare bones with walkthrough the more you look at it from a simplicity POV..its definitely going to be tough this week making the call on which direction to go.