Originally Posted by 
1nando
				
			 
			I left this thread for one day,  then couldn't help myself but come back[emoji2369]LR tragic
Referring to this vehcile in the same light as a wrangler,  70 series,  g professional, or any other current commercially available 4wd is ridiculous.  Someone who wants a wrangler ain't gonna look at a defender,  besides the obvious price hurdle theres no live axles, ladder frame chassis or the potential to modify into a unstoppable rock  crawler on 37s if they choose.  The new defender other than the 90 without air suspension will be very expensive to modify unlike any current commercial vehcile, this is unattractive to many 4wd enthusiasts who like simplicity.  These same enthusiasts might jump on board a new defender at a similar price point to current options but highly doubt will fork out substantially more then what they can purchase a current commercial vehicle for. 
Then there's the fact that this thing isn't a proven vehicle,  its new,  it's fancy and has no pedigree.  
Wrangler,  70 series,  G, Hilux,  Patrol, ranger, MUX, Everst, prado, 200, etc are all either on par for price or cheaper and they've all been around a long time and you can't deny that these vehicles have a strong perception amongst consumers for being offroad worthy family vehciles in some way,  then try to convince these same people to pay more for a unproven vehcile built by a company who's perception is considered to be manufacturing yuppy "unreliable" vehciles.  
LR created a new market alright,  it's called the "Taking the pi$$" market.