Thread: Making the Aussie Defender Ad - Land Rover Owner International Magazine

In Australia, Land Rover's Defender 90 had reached saturation point among its traditional target audience. The car, which is known for being indestructible, is favoured by farmers, mining communities and the army. However, its core audience was unlikely to buy the new model, particularly given the economic downturn and the car's reputation for longevity.......

Bwahahahahahahahahaha

It fails to say they had 30 90's sat here in a field here, and had to offer then at 40k drive away, despite the fact that the die hard Australia Land rover fans pleaded with Land Rover Australia to reintroduce the 90, having not been on sale for 7/8 years, and when they did reintroduce it, no one wanted it......

Now if they had done the SVX 90 soft top here, then iam sure sales figures would have been off the scale. And like so for a 90 pick up and 90 hard top much more suited for farmers and the like, as clearly demonstrated for the last god knows how many years in the Uk, and many more countries world wide...