Thread: Land Rover's 'Reductionism' Sculpture Hints At Future Design Language - NDTVAuto.com

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Land Rover's 'Reductionism' Sculpture Hints At Future Design Language
NDTVAuto.com
Land Rover revealed an installation at the Design Museum in Kensington which gives us an insight into the Land Rover design philosophy of 'Reductionism' that inspired the new Range Rover Velar. The sculptured vehicle is Land Rover design in its 'purest ...


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McGoverns comment “...Through the art of simplicity and reducing complexity, modernity is brought to the forefront – creating compelling objects of desire and vehicles with a timeless quality,” is antithetical.

The Velar is the most complex 4x4 ever made! The next Defender is highly unlikely to be reduced in complexity compared to the previous model!

The 'sculpture' looks like an electric shaver.